Founded in Tuscany in 1964 by entrepreneur Gustavo Colombo, Ariete has become an iconic name in household appliances, celebrated for its blend of innovation, timeless Italian design and reliable everyday performance.
Now, South African consumers can experience the charm of the Ariete Vintage Collection – a beautifully curated range of kitchen appliances that combines nostalgic Italian aesthetics with modern functionality.
An attainable premium alternative to luxury retro appliance brands, Ariete offers timeless Italian design, reliable performance and effortless style at an accessible price point.
A Lifetime of Beauty
At the heart of the launch is the Ariete Vintage campaign platform, "A Lifetime of Beauty" – a celebration of the small rituals and meaningful moments that transform a house into a home.
More than simply a collection of appliances, Ariete Vintage is designed for those who value beautiful interiors, intentional living and products that effortlessly blend style with functionality.
Whether preparing a leisurely breakfast, hosting family and friends, or simply enjoying a quiet morning ritual, Ariete Vintage transforms everyday routines into moments worth savouring.
Inspired by the Italian philosophy of La Dolce Vita — the sweetness of life — the collection invites South Africans to bring timeless beauty, warmth, and personality into the heart of their homes.
The Vintage Collection
The launch range includes four signature appliances, available in a choice of three soft pastels: beige, green or blue, designed to bring beauty and functionality to everyday living:
- Vintage Kettle (1.7L)
Featuring a generous 1.7-litre capacity, 2000W power output, automatic shut-off functionality and Ariete's signature retro styling, the Vintage Kettle combines convenience with timeless elegance.
- Vintage Toaster
Available in both two-slice and four-slice options, the Vintage Toaster combines classic design with practical functionality, including multiple browning levels, automatic slice ejection, removable crumb trays and elegant stainless-steel detailing.
- Vintage Glass Jug Blender
With a powerful 1000W motor, 1.5L glass jug, four stainless steel blades and multiple speed settings, the Vintage Blender delivers exceptional performance while adding a touch of retro charm to the kitchen.
- Vintage Stand Mixer
Designed for passionate home bakers and entertainers, the Vintage Stand Mixer features a large 5.5L stainless steel bowl, seven speed settings, planetary mixing technology and up to 2400W maximum motor power, all housed within Ariete's iconic vintage-inspired design.
Availability
The Ariete Vintage Collection will be available in South Africa from 15 June 2026 through selected retailers nationwide. Visit https://ariete.co.za/ for stockist information.
Founded in Tuscany, Italy, in 1964, Ariete has become one of Europe's most recognised small appliance brands. Known for combining innovative technology with distinctive Italian design, Ariete creates products that combine innovative technology with timeless design to make everyday living more beautiful, functional and enjoyable.