Founded on April 30, 2006, by its Managing Director, Shola Obasa, the agency has evolved from a budding enterprise into one of Nigeria’s leading experiential and brand activation firms. Over the years, EPA has built a strong reputation for delivering award-winning campaigns and creating meaningful connections between brands and consumers through innovative marketing solutions.
The agency’s success story has been driven by a culture of creativity, collaboration and strategic thinking. Under Obasa’s hands-on leadership, Event Perspective Agency has consistently positioned itself at the forefront of experiential marketing, helping both multinational and indigenous brands achieve measurable business outcomes through impactful consumer engagement.
With operations extending across several geographical zones in Nigeria, EPA has grown its footprint significantly within the industry. The company currently employs 30 permanent staff members, supported by a network of over 2,000 contract personnel and 100 casual workers. This extensive workforce reflects the agency’s contribution to employment generation and skills development, while also creating economic opportunities for thousands of Nigerians directly and indirectly.
Through its integrated service offerings, the agency provides brand assets fabrication, end-to-end event management, public relations and social media engagement, trade audits, channel development, point-of-sale materials (POSM) production and other strategic marketing solutions. This comprehensive approach has enabled the company to consistently deliver strong returns on investment for its clients.
Its commitment to excellence and innovation has earned the agency several accolades, including the prestigious Best Innovative Event and Marketing Agency of the Year award at the All Colour Awards.
Over the last 20 years, Event Perspective Agency has partnered with some of Nigeria’s most respected organisations, executing projects that have exceeded client expectations and strengthened brand visibility. These accomplishments have further cemented the agency’s position as a leader in creative brand experiences, activation campaigns and brand asset fabrication.
As part of activities commemorating its 20th anniversary, the agency is extending its impact beyond the corporate sector through the launch of the “20 for 20 CSR Empowerment Programme.”
The initiative is designed to support 20 carefully selected vulnerable individuals across Nigeria by providing practical work tools, starter business kits and structured business support aimed at helping beneficiaries establish sustainable sources of income.
According to the agency, the programme is more than a charitable intervention. It represents a deliberate effort to promote economic inclusion, self-reliance and long-term community development.
By equipping beneficiaries with the resources, mentorship and guidance required to start or expand small businesses, EPA hopes to create lasting economic opportunities that will not only improve individual livelihoods but also generate positive ripple effects within families and local communities.
The initiative underscores the agency’s belief that business success should be accompanied by meaningful social impact. As a key player in Nigeria’s experiential marketing industry, Event Perspective Agency says it remains committed to ensuring that vulnerable members of society are not excluded from the nation’s economic progress.
The “20 for 20” empowerment programme therefore serves as both a celebration of two decades of client trust and business growth, and a practical demonstration of the company’s commitment to inclusive development.
The anniversary celebrations will culminate in a grand awards and recognition ceremony that will bring together clients, partners, employees and associates who have contributed to the agency’s success over the years. The event is expected to honour longstanding relationships while creating opportunities for future collaboration.
Reflecting on the milestone, Managing Director Shola Obasa said the anniversary represents more than a celebration of corporate achievements.
“This milestone is not just about celebrating our journey, but about reinforcing our responsibility to the communities we serve,” Obasa said.
“We believe corporate success and social impact must go hand in hand.”
As Event Perspective Agency enters its third decade, the company is positioning itself for the future by deepening its focus on innovation, client satisfaction and sustainable community engagement. With a proven track record spanning 20 years, the agency remains committed to delivering transformative brand experiences while creating lasting value for society.