The initiative combined entertainment, education, and brand interaction, bringing together children and parents in activities designed to celebrate childhood development while reinforcing the importance of balanced nutrition during early growth stages.
According to a statement from the company, the events featured games, performances, competitions, and interactive sessions aimed at creating a festive and family-friendly atmosphere across all three cities.
The flagship celebration took place at the Balmoral Convention Centre in Lagos, with parallel events hosted in Abuja and Port Harcourt. The Lagos event also featured popular food and lifestyle influencer Yemisi Odusanya, widely known as Sisi Yemmie, who joined families in the celebrations.
Brand Emphasises Nutrition and Early Childhood Development
Speaking at the Lagos event, Senior Brand Manager for Peak 4–5–6 Growing Up Milk, Moronke Adisa-Abayomi, said the Children’s Day celebrations provided an opportunity to highlight the brand’s renewed commitment to child nutrition alongside its refreshed packaging rollout.
“Children’s Day gives us an opportunity to celebrate the incredible potential of every child. At Peak 4-5-6, we understand that ages four to six are critical years for growth, learning and discovery,” she said.
She added that while the product has been visually updated, its nutritional purpose remains unchanged.
“Through these celebrations and our refreshed pack launch, we are reminding parents that while the look may be new, our commitment remains the same, providing trusted nutrition that supports children’s cognitive development, confidence and ability to thrive,” she said.
The company explained that the new packaging introduces a modernised visual identity while maintaining the same formulation, including DHA and other nutrients associated with brain development and early childhood growth support.
Focus on Talent, Learning and Child Development
Beyond product promotion, the Children’s Day events also placed emphasis on nurturing children’s creativity, confidence, and talents.
At the Abuja event, paediatrician Dr. Zainab Yaro, popularly known as Dr Mims, commended the initiative, noting that the brand’s activities align with broader goals of child health and development.
“For us at Peak, we are always committed to supporting healthy children. And not just their health, we are also committed to supporting their talents and watching them thrive,” she said.
She also described the experience as encouraging, highlighting the level of participation and talent displayed by the children during the event.
“Honestly, it has been fun being here judging from the amount of talent we have seen. It further buttresses our belief that children are indeed the leaders of tomorrow,” she added.
Expanding Engagement Through Media Partnerships
The company also extended its Children’s Day campaign beyond physical events through partnerships with radio stations including Kid 101.7 FM, Inspiration FM, and Kids FM.
These collaborations featured discussions centred on parenting, childhood nutrition, and the importance of supporting children’s talents and development.
The radio engagements were designed to broaden the campaign’s reach, allowing families who did not attend the physical events to participate in conversations around early childhood care and nutrition.
Part of Broader Nutrition Advocacy Effort
According to the company, the initiative forms part of FrieslandCampina WAMCO Nigeria’s wider commitment to promoting dairy nutrition among children aged four to six years.
By combining product innovation, community engagement, and media outreach, the brand said it aims to reinforce awareness of the importance of balanced nutrition during early childhood development.
As the campaign concludes, the company maintains that its refreshed packaging signals a new visual identity, while its core focus on supporting children’s growth, learning, and wellbeing remains unchanged.