The company confirmed the appointment of Oluwatobi Dada as its new Chief Marketing Officer, a move it says aligns with its ambition to consolidate growth and reinforce its position in Nigeria’s competitive OOH advertising space.
In her new role, Dada will oversee strategic planning, customer acquisition, and product innovation across all markets where FPL Media currently operates nationwide. The appointment comes at a time when the company is intensifying efforts to scale its portfolio and maintain a leadership edge in innovation-driven outdoor advertising solutions.
A Decade and a Half of Cross-Industry Experience
Dada joins the leadership team with over 15 years of professional experience spanning both client-side and agency environments. Her career cuts across several sectors, including banking, wellness, digital marketing, and media planning and buying—giving her a broad perspective on brand strategy and consumer engagement.
Industry watchers often describe professionals with such cross-sector exposure as valuable assets in fast-evolving marketing environments, where audience behaviour, technology, and media consumption patterns continue to shift rapidly.
Driving Growth Through Strategic Marketing Leadership
According to the company, her appointment is expected to further strengthen its ability to deliver on its service commitments while expanding its footprint in the OOH advertising ecosystem.
The company noted that the leadership addition is part of a broader strategy to enhance innovation, improve customer experience, and deepen market penetration as competition in the outdoor advertising sector intensifies.
With this development, FPL Media says it is positioning itself for stronger execution capacity, improved brand engagement strategies, and sustained value delivery to its clientele base.