It was yet another auspicious moment of performance-driven reward for exceptional partners by Nigeria’s foremost indigenous telecommunications company, Globacom Nigeria Limited, when it rolled the red carpet for its outstanding and top performing business partners in Lagos last week.
The occasion was the 2026 half year “Glo Partners’ Reward Gala’, one of the many appreciation and recognition avenues of Globacom to honour distinguished and outstanding trade partners who break the performance glass ceiling. The soiree, by organization, composition, programme, entertainment, and edibles, was of the gold standard that Globacom is known for.
Glo’s Reward philosophy is anchored on the multiplier concept of one form of excellence mutating and replicating itself in several forms of excellence which ultimately sets the company apart as the storehouse and hub of innovation, superior service, high value, and high impact. Through the reward programme, the company, trade partners, and customers, in a symbiotic fashion, all gain massively.
The night of entertainment, glitz, and mega rewards for the trade partners and dealers began with a cocktail, with various games also provided for relaxation among the dealers and get them to relax for the engaging and entertaining evening ahead. With the duo of the popular ace comedian, Gordons and TV personality, Mo Abebe, serenading guests with rib cracking jokes, there was no shortage of hilarious moments and premium laughter. Movie producer and Glo brand influencer, Toyin Abraham and delectable entertainer, Kie Kie, were also in attendance to add colour and panache to the programme. This sequence of events and music interludes ushered the guests to the event proper.
In his welcome address, Globacom’s Cluster Head, Lagos 2, Abdul Rasaq Ande, who spoke on behalf of the company, explained that the event was organized to celebrate not just individuals, but the synergy, shared vision, and the collaborative mindset that sparks true innovation. In the Globacom ecosystem, the partners have, over the years, been the bedrock of the its success, taking the company’s products and services to the consumers.
He acknowledged the Partners’ contributions in the 23 years of Glo’s existence as monumental, describing the years as years of technological revolution, innovation and service excellence. He reassured them of Globacom’s commitment to continue investing heavily in next-generation tools, upgrading its infrastructure, and ensuring its network stays second to none.
At the high octane event, the company unveiled its plan of putting more value directly in the pockets of its subscribers by introducing a new suite of consumer offerings, starting with “More Data More Value”. The new offering was designed to ensure that every Naira spent by a Nigerian consumer yields the highest possible digital return, thus reinforcing its long-standing reputation for affordability and empowerment.
As a leading innovator in the telecommunications sector, the company highlighted its technical and marketing initiatives intended to ensure optimal services to the customers nationwide. The company equally explained the expansion of the “Borrow me Credit” offering, a strategic initiative which has been expanded to ensure that no subscriber is ever disconnected due to a low or zero balance. Similarly, the Glo Café is also being reinvigorated to ensure unique online experiences for millions of Glo Subscribers.
The partners also received comprehensive information on Globacom’s achievements over the past year and new initiatives, including the introduction of Gloria, an AI-powered Glo Café voice assistant, designed to enhance customer engagement and service delivery through six languages for the benefit of the customers.
Presentation on Glo Café and Glo’s innovations and a Network expansion presentation by officials of the company were done to further provide insights on Glo’s next level agenda. The activities were then followed by dancing contest and prize presentations by the sales leadership to the Glo’s dealers from all over the country.
Several vehicles and household items, valued at nearly a billion, were presented to winners in recognition of their outstanding performance across the various award categories at the Dealers’ Event. Apart from cars, high value prizes such as air conditioners, Television sets, were presented to deserving partners.
The star prize of Toyota Camry 2026 was won by Mr. Ademola Akinlabi, the Top National Recharge Dealer, who is the CEO of Demmy Global Limited; second prize of Toyota Corolla went to the second National Recharge Dealer, Alhaji Yusuf Yahaya, who is the CEO of Lambadaya Ltd; while the third prize was won by Mr. Waheed Olateju Abiola, the CEO of Teju Communications, who went home with a Kia Rio car. In addition, several Suzuki cars were also given to deserving partners.
Globacom’s Reward Gala creates value for all stakeholders. By recognizing and rewarding business partners for their outstanding sales performance and commitment, the company motivates greater excellence, loyalty, and sustained market engagement.
For Globacom, the initiative translates into stronger product distribution, increased customer acquisition, higher sales volumes, and improved profitability. Consumers also benefit through wider access to Globacom’s products and services, enhanced customer support from motivated partners, and an overall better service experience.
The night was a blend of glamour, laughter, and top entertainment. The fashion competition tagged the “Rep Your Region” Best Dressed Competition, produced stunning fashion taste and class as some of the partners appeared in resplendent traditional attires with Alamin Muhammed Suleiman of Benjee Communication and Anthonia Agbasi of Chicadef Global Limited, emerging winners of the ₦500,000 prize each in the male and female categories respectively.
Guests at the event savoured the high energy musical performance by the live band maestro, Segun Johnson, whose music got the partners on their feet to dig it out. Overall, it was an evening filled with joy, camaraderie, and appreciation, a fitting tribute to excellence and partnership.
Some appreciative dealers praised Globacom for its generosity. Speaking for the group, Managing Director of Demmy Global Resources, Ademola Akinlabi and Alhaji Yusuf Yahaya of Lambadaya Stores commended the company for rewarding dealers across multiple categories with cars as well as millions of Naira and other incentives.
The Glo Reward Party is held to celebrate, recognize, and reward outstanding business partners, trade partners, and dealers across Nigeria for their high sales performance and loyalty. In addition, Globacom has various consumer rewards in the form of the regular data and airtime bonuses, such as the Glo 4X recharge bonus, Berekete Plus, and periodic promotions like the Festival of Joy.
Market watchers opine that showing appreciation and recognizing outstanding partners as a regular practice on a scale and scope as Globacom has been doing over the years is a factor responsible for the exponential growth and increased market share of the company on a consistent basis over the years.
Akinyemi, is a Fellow of Nigerian Institute of Public Relations (NIPR), writes from Lagos History