Sola Benson

Infinix has announced Nigerian music star Qing Madi as the official ambassador for its newly introduced HOT 70 Pro smartphone, unveiling a partnership designed to celebrate creativity, confidence and self-expression among young Nigerians.

The collaboration brings together one of Africa’s most promising music talents and a globally recognised youth-focused technology brand, with both parties seeking to inspire a generation that values originality, innovation and the freedom to express itself without limitations.

Qing Madi, whose unique sound and artistic identity have earned her widespread recognition, has quickly become one of the standout voices in Africa’s evolving music landscape. Through her successful songs, impressive streaming numbers and growing international audience, the young artiste has built a reputation around authenticity and individuality — qualities Infinix says align with the spirit of the HOT 70 Pro.

The smartphone company explained that the partnership represents more than a traditional celebrity endorsement, describing it as a celebration of young people who are confident in their identity and determined to create their own path.

The HOT 70 Pro was developed with students, content creators and digital enthusiasts in mind, combining modern design with advanced technological features aimed at enhancing creativity and everyday digital experiences.

One of the device’s standout features is the Active Matrix Cube, an interactive display incorporated into the camera module that allows users to personalise animated pixel art, lighting effects and smart notifications. Through NFC technology, users can also share their customised creations with others.

The smartphone also introduces Infinix’s Dynamic Shine Design, a stylish finish that changes appearance depending on light and movement, giving users another opportunity to showcase their personality through their device.

Beyond aesthetics, the HOT 70 Pro comes equipped with an IP68 rating for dust and water resistance, a MediaTek Dimensity 7100 5G processor, a 144Hz display, a 6,000mAh battery, artificial intelligence-powered productivity tools and a 50MP Sony IMX882 camera designed to deliver high-quality Live Photos.

Speaking on the partnership, Oluwayemisi Ode, PR Manager at Infinix Nigeria, said Qing Madi represents the values that have always defined the HOT Series.

“The HOT Series has always represented confidence, creativity and individuality.

Qing Madi embodies those values in every sense. She is talented, fearless, authentic and deeply connected with today’s generation of young Nigerians. Her journey reflects exactly what the HOT 70 Pro stands for—standing out, embracing originality and expressing yourself without limits. We couldn’t think of a better person to lead this campaign,” she said.

For Qing Madi, the partnership reflects her personal values and creative journey. The singer said the collaboration represents an opportunity to encourage people to embrace who they truly are.

“I’ve always believed that the best version of yourself is the one that’s unapologetically authentic. That’s why this partnership feels so natural to me.

The HOT 70 Pro is bold, creative and different, and I love how it encourages people to express themselves in their own way. I’m excited to begin this journey with Infinix and connect with fans through this campaign,” she said.

Qing Madi’s first official appearance as the face of the HOT 70 Pro will take place during Infinix’s ‘Be Seen Be Hot’ Campus Storm at the University of Lagos (UNILAG) on Thursday, July 10.

The campus activation is expected to draw thousands of students from UNILAG, Yaba College of Technology and the Federal College of Education. The event will feature product showcases, interactive games, creator sessions, giveaways, live entertainment, a meet-and-greet opportunity with Qing Madi and a live performance by the singer.

According to Infinix, the event represents the beginning of the HOT 70 Pro movement, bringing together technology, music, fashion and youth culture. The company added that the campaign reinforces its commitment to empowering the next generation through innovation and tools that encourage self-expression.