Domestic ticket sales are up 10% compared to 2025, according to Rentrak, while the summer movie season is on course to generate more than $4 billion in revenue for the first time since the "Barbenheimer" phenomenon of 2023. The resurgence has been fueled by audience enthusiasm for major sequels including "The Super Mario Galaxy Movie," "Toy Story 5," and "The Devil Wears Prada 2," alongside unexpected breakout successes such as "Obsession" and "Backrooms."
Although a few high-profile releases—including "Moana" and "Masters of the Universe"—fell short of expectations, the industry's overall outlook remains positive, with major titles like "The Odyssey," "Dune: Part Three," and "Avengers: Doomsday" still set to arrive later in the year.
The Winners
The Super Mario Galaxy Movie once again proved the enduring popularity of Nintendo's iconic characters, crossing the $1 billion mark worldwide on a production budget of $110 million. While it didn't surpass the record-breaking performance of its predecessor and received a more mixed response from critics, audiences continued to embrace Mario, Luigi, Princess Peach and Yoshi, reinforcing the franchise's strength at the global box office. Amazon MGM Studios also scored one of the year's biggest victories with "Project Hail Mary." Adapted from Andy Weir's bestselling novel, the Ryan Gosling-led science fiction adventure earned $683.3 million globally despite its $200 million budget. Positive reviews and strong word-of-mouth helped turn the film into a major theatrical success, while Gosling's star power once again proved to be a significant draw for audiences. Perhaps the most surprising commercial triumph came from "Michael," the biopic based on the life of Michael Jackson. Despite months of controversy, expensive reshoots and criticism over its portrayal of the pop icon, the film earned more than $1 billion worldwide.
Critics argued that the movie deliberately avoided Jackson's later legal controversies, with the story ending before allegations of child molestation emerged. As the report notes, "Reviewers complained that 'Michael' paints a sanitized portrait of Michael Jackson... but audiences didn't want a warts-and-all story about the King of Pop." Instead, moviegoers embraced the celebration of Jackson's music, helping the film surpass "Bohemian Rhapsody" as the highest-grossing musical biopic ever made.
Meanwhile, independent horror delivered one of the year's biggest surprises through "Obsession." Produced for just $750,000, director and YouTube creator Curry Barker's film generated an astonishing $426 million worldwide.
The report highlighted its remarkable theatrical run, noting, "Ticket sales continued to rise, resulting in four consecutive weekends that were larger than its debut." Together with Kane Parsons' "Backrooms," the film demonstrated that Gen Z audiences remain eager to support theatrical releases—especially original horror projects created by digital-age filmmakers.
The Biggest Disappointments
Not every major release found an audience."Supergirl" struggled to gain momentum, earning only $115 million globally against a reported $170 million production budget. While online criticism included attacks from misogynistic trolls, analysts suggested superhero fatigue and the character's lower profile ultimately hurt the film's commercial prospects.
Amazon MGM's documentary "Melania" performed even worse financially. Despite costing $40 million to produce and another $35 million to market, the documentary generated only $16.7 million worldwide.The report sarcastically observed, "But this was never about making money; it was about satisfying an audience of one. Good luck with those regulatory approvals, Jeff Bezos!"
Disney also faced disappointment with "Star Wars: The Mandalorian and Grogu." Although longtime fans of the franchise turned out to support the film, younger audiences largely stayed away, leaving the movie with $340 million globally—a figure that could make it the lowest-grossing theatrical Star Wars film in the franchise's history. Warner Bros. suffered another costly setback with "The Bride!" Despite featuring Christian Bale and Jessie Buckley, director Maggie Gyllenhaal's unconventional reimagining of Bride of Frankenstein earned just $23.9 million worldwide on a $90 million budget.The report bluntly concluded, "When 'The Bride!' opened in theaters, it was DOA."
Films That Landed Somewhere in Between
Several releases delivered respectable but ultimately underwhelming performances.Pixar's original animated feature "Hoppers" grossed $372 million worldwide, offering a modest win but falling short of the staying power achieved by earlier originals like "Elemental." While critics praised the film, its commercial run highlighted the continuing challenge of launching original animated franchises in an era dominated by sequels.
Comedy also continued to struggle. "The Breadwinner," starring comedian Nate Bargatze, earned $20 million globally against a $25 million budget, failing to convert the comedian's massive live audience into box office success. The zombie sequel "28 Years Later: Bone Temple" failed to match the success of previous entries, collecting $58.5 million worldwide despite strong reviews. Analysts suggested audiences were not ready for another installment so soon after the previous film. Steven Spielberg's alien thriller "Disclosure Day" generated $228 million globally—a respectable total but one that fell below expectations for a filmmaker synonymous with blockbuster cinema.The report concludes that while Spielberg remains one of Hollywood's greatest directors, younger audiences are increasingly gravitating toward fresh voices emerging from platforms like YouTube.
As it puts it, "Spielberg may be a directing god, but as a commercial draw, he looks a lot more mortal."
With heavyweight releases including "The Odyssey," "Dune: Part Three," and "Avengers: Doomsday" still to come, Hollywood is hoping the momentum built during the first half of 2026 will continue, cementing what is shaping up to be one of the strongest box office years since the pandemic.











