In recognition of the global shift towards a world in which marketing creates demand and supply chains meet, the African Marketing Confederation (AMC) and the African Supply Chain Confederation (ASCON) have aligned the deadlines for their awards nominations.

Submissions for both premier pan-African industry honours close on 31 July 2026, with the coveted awards set to be bestowed upon winners towards the end of September.

The shared timeline gives corporate teams, independent strategists and frontline professionals across both sectors the same window to enter. By pairing these deadlines, the confederations signal that marketing and supply chain are inseparable engines driving Africa’s economic growth.

The alignment of the awards comes as the associations finalise planning for the upcoming 2026 AMC, TICON Africa, and ASCON Joint Conferences, scheduled for 23 to 25 September 2026 in Livingstone, Zambia.

Bringing together professionals from across the key disciplines of IT, marketing, and supply chain, the fourth edition of the conference will provide delegates access to top speakers, hands-on workshops, live demos, and unmatched networking – fuelling digital innovation and collaboration across Africa during the three-day event.

Growth drivers

Highlighting the growing focus on marketing innovation and supply chain resilience across Africa ahead of the Zambia summit, AMC President Matongo Matamwandi says marketing and supply chain professionals will play a critical role in realising the promise of the African Continental Free Trade Area Agreement.

At the same time, Matamwandi says the strategic importance of marketing and supply chain management is growing as African brands expand worldwide. “Our growth in size and influence over the years is a direct reflection of a larger story; that of the unmistakable rise of African brand equity on the global stage.”

Echoing the importance of building globally competitive African brands, Ronald Mlalazi, ASCON President, says effective supply chains are vital to getting African products to consumers across the continent and around the world.

“Elevating the role of supply chain management in Africa is critical for economic development,” he says, arguing that strengthening the profession will help position the continent as a strategic player in global value chains.

How to submit nominations:

Nominations for both the AMC Awards and the ASCON Awards are open to individuals, internal teams, and external agencies who have redefined industry benchmarks over the past year.

Full entry criteria, category guidelines, and submission portals can be accessed directly through websites for each association:


The African Marketing Confederation is the ground-breaking Pan-African body of marketing professionals spearheading the ongoing development of the highest possible standards of marketing across Africa. Founded in 2011, the AMC is a collaboration between the African national marketing bodies and associations, fostering the exchange of expertise and information, and promoting the marketing profession. By unifying these bodies, the AMC is positioned to exchange expertise and information, provide intellectual capital, and ensure that the continent has a platform for like-minded marketing professionals at the highest level.  

The African Supply Chain Confederation (ASCON) unifies professional African supply chain standards and networks. Through collaboration, education, and advocacy, ASCON fosters a cohesive ecosystem that empowers professional bodies and drives continental impact.