New Black Cat Creamia brings a tasty, smoother, creamier and sweeter peanut butter experience to all Peanut Butter lovers across South African homes

Johannesburg, South Africa – As Black Cat celebrates 100 years as a South African household favourite, the brand is marking the milestone by looking ahead to what South Africans want today: good, tasty food that gives them value in a way that makes everyday life a little better.

Black Cat Creamia, a new peanut butter variant that is smoother, creamier and sweeter than the original, gives South Africans a fresh way to enjoy a familiar favourite Creamia is about more than just taste. Available in a generous 1kg pack at more of an affordable price point, the new variant is designed to offer more peanut butter for everyday households without adding unnecessary pressure to the consumers pockets

In a time when South Africans are paying closer attention to how they spend, Creamia brings together  a delicious taste, quality and affordability in one product. The new Black Cat variant means there is more to share, more to spread and more to enjoy – whether it is on morning toast, in a school lunchbox, as an afternoon snack or as part of a family meal.


“We know that South Africans are looking for products that deliver on taste, quality and value. With Black Cat Creamia, we wanted to create something magical that feels & tastes like what consumers expect from us while still making sense for every member of the household. The smoother, creamier and sweeter taste gives consumers more of what they love without making everyday shopping feel like a compromise,” says Marketing Manager: Thabiso Masehla at Tiger Brands

Creamia also introduces a fresh look to the Black Cat range, with packaging designed to clearly distinguish the new variant while retaining the familiarity of the Black Cat brand that generations of South Africans know and trust.

The launch comes as Black Cat reaches its 100-year milestone – a century of being part of South African breakfasts, lunchboxes, snacks and family moments. While the anniversary celebrates where the brand has come from, Creamia is focused on where it is going next.

With its smoother texture, sweeter taste, new generous 1kg pack and accessible price, Black Cat Creamia is made to fit easily into everyday life – giving South Africans another reason to reach for Black Cat.

Black Cat Creamia. Smooth For Every You.