In a message to the PRISA Board, Immediate-Past President
Bradly Howland acknowledged Reynell’s contribution, noting:
“Paul joined PRISA at
a time when the organisation was working hard to find its footing again, and he
threw himself into that rebuilding effort with real energy and commitment. He
was part of growing and elevating the Awards into the flagship programme they
have become – one that is now genuinely respected in the industry.”
Reynell said the decision to step down followed a period of
reflection on where he can make the most meaningful impact in the profession.
“People don’t follow
leaders because they stay in roles. They follow leaders because they move
forward. Africa’s communication profession is entering a defining decade. My
focus now is on strengthening the continent’s voice, boosting Africa’s
reputation globally, and building pathways that bring more international briefs
and investment into African markets.”
A Continental and Global Mandate
Reynell is expanding his professional focus to a broader
continental role, working with international partners to elevate Africa’s
strategic presence in global communication and reputation management. His
vision is to ensure African markets are better connected, better represented
and better understood on the world stage.
He has also proposed bringing his UN2030 Sustainable Africa Narrative Campaign into this global
platform, an initiative designed to prepare African markets to own their voice,
shape their narrative, and position the continent confidently ahead of the 2030
sustainability deadline. The proposal is currently under consideration.
“Africa plays an
increasingly important role on the global stage not only in communication, but
in economic growth and innovation. It is a positive and timely development to
see seasoned experts putting the continent first, uniting leading agencies,
professionals and stakeholders to share knowledge, tools and data. Such
collaboration strengthens Africa’s gateway to investment and amplifies its
voice in global dialogue.” Prof. Justin
Green,
President & CEO,
Global Alliance for Public Relations and Communication Management
Paddington Station PR: Strengthening Africa’s Global
Presence
Paddington Station PR continues to expand its continental
footprint, currently managing integrated communication and reputation
programmes for global brands headquartered in the United States, Europe and
Dubai, across no fewer than eight African markets. The agency’s work spans renewable
energy, logistics, FMCG and other high‑growth sectors, supported by a
senior team and a deliberately compact operating model that prioritises
precision, depth and accountability.
Under Reynell’s leadership, the agency has made significant
advancements in data, research and AI‑driven communication technologies,
strengthening its ability to deliver intelligence‑led, multi‑market
campaigns at scale. These capabilities are increasingly important as Africa’s
markets accelerate, diversify and attract global attention.
“Africa is ready for
a stronger seat at the global table. My focus now is on building the bridges,
partnerships and platforms that make that possible,” concludes Reynell.