Agency says faster communication will help marshals respond more quickly to emergencies
Security operations in Onigbongbo Local Council Development Area, Lagos, are set to receive a boost following the donation of 50 Motorola walkie-talkies by creative agency X3M Ideas to the council’s Security Marshal.
The equipment was formally presented to the LCDA Chairman, Honourable Moyosore Adebanjo, by the management of X3M Ideas at the council secretariat on Monday, August 31, 2026.
The donation, which forms part of the agency’s 2026 corporate social responsibility initiative, is aimed at improving communication among security marshals and enabling them to coordinate and respond more effectively to incidents across the community.
With security personnel often required to communicate quickly across different locations, the agency said providing reliable communication equipment would help reduce delays in relaying information and coordinating responses.
The initiative reflects X3M Ideas’ broader approach to corporate social responsibility, which the agency said it has sustained since its establishment 14 years ago.
Rather than limiting its CSR activities to one-off interventions, the agency has focused much of its social investment on education, youth development and community support, particularly in Lagos State.
Over the years, X3M Ideas has built and equipped a library at Ikeja Senior High School in GRA, constructed classroom blocks, renovated school facilities and provided computers to schools.
The agency has also invested in digital skills through its X3M Tech Training Programme. Under the initiative, pupils at Muritala Ajadi Community Grammar School were trained in website development, product design and writing. The best-performing students were subsequently provided with laptops and internet access to enable them continue developing their skills.
Speaking on the latest intervention, Steve Babaeko, Group Chief Executive Officer of X3M Ideas, said the company views corporate social responsibility as an obligation to the communities in which it operates rather than an exercise designed merely to generate publicity.
“Nobody can force a company to be responsible. You choose it,” Babaeko said.
“We are corporate citizens, and no government anywhere fixes everything by itself. So every year we ask one question. Where can we step in and make things a little better? This year the answer was security. Give the marshals the tools to talk to one another, and you make life safer for everybody in Onigbongbo. That is worth doing.”
Babaeko also noted that X3M Ideas’ commitment to community development predates the agency’s growth and commercial success.
“We started in our very first year, before there was any real profit to speak of, because this is just who we are. Fourteen years on, that has not changed.”
Receiving the equipment on behalf of the LCDA, Chairman Adebanjo expressed appreciation to the agency, describing the donation as timely and relevant to the security needs of the community.
“These radios came at the right time, and we are grateful,” Adebanjo said. “Our marshals are only as effective as their ability to communicate and respond, and fifty reliable handsets across our teams is exactly what they needed. When a company chooses to invest in the safety of a community it works in, everybody benefits.”
The chairman's remarks underscore the importance of communication in community-level security operations, where the speed with which information moves between personnel can influence the effectiveness of an emergency response.
X3M Ideas said its CSR programme would continue in the coming years, maintaining its longstanding focus on initiatives capable of delivering practical benefits to the communities around it.
Headquartered in Lagos, X3M Ideas is an independent creative agency with operations across Africa, the United Arab Emirates and the United Kingdom. Since its establishment, the agency has combined creative and advertising work for clients with community-focused initiatives in education, youth development and other areas of social impact.
The agency was listed by the Financial Times of London among Africa’s fastest-growing companies in 2025 and became the first West African agency to win a Cannes Lion, an achievement that further cemented its standing on the international creative stage.
For Onigbongbo, however, the immediate significance of the agency’s latest intervention is more practical: giving the people tasked with community security a faster and more reliable way to stay connected when it matters most.