Nollywood actor Timini Egbuson has acknowledged the growing importance of YouTube movies in Nigeria’s entertainment industry, admitting that his earlier dismissive attitude towards productions made for the platform could have cost him valuable income.
The actor made the revelation in a post on X, where he reflected on how his perception of YouTube movies has changed over time.
“Can’t believe I was looking down on YouTube movies at some point. Hunger go don kpai me by now,” he wrote, using humour to acknowledge the financial implications of overlooking opportunities in the sector.
Egbuson’s comment has drawn attention to the increasing acceptance of YouTube as a viable distribution channel for Nigerian filmmakers and actors. Beyond providing an alternative outlet for movie releases, the platform has created opportunities for entertainers to reach wider audiences and explore additional sources of revenue.
The actor, who has featured in YouTube movie productions, has expanded his presence beyond traditional Nollywood cinema and mainstream streaming platforms, reflecting a broader shift in the industry towards alternative distribution models.
For years, cinema releases and major streaming services were widely regarded as more prestigious avenues for film production and distribution. Consequently, some actors and filmmakers placed greater emphasis on projects associated with theatrical releases and established streaming platforms.
However, the growing popularity of online movies is gradually challenging that perception. YouTube offers filmmakers an avenue to distribute their work directly to audiences, while creating opportunities to generate revenue through digital content and build a loyal viewership.
The shift has become more significant amid changes in the operations of international streaming platforms, which have affected opportunities for some Nigerian productions. These developments have encouraged filmmakers to explore alternative channels for reaching audiences and sustaining their businesses.
Egbuson’s remarks underscore the changing realities of the entertainment industry, where financial sustainability and audience reach are increasingly influencing career decisions. His candid admission also highlights how opportunities once dismissed by industry professionals can become valuable in a rapidly evolving market.
As YouTube continues to provide a platform for Nigerian filmmakers to showcase their work, the growing willingness of established actors to participate in such productions may further strengthen the platform’s position within Nollywood.