Paga Group, one of Africa’s leading payments and financial services providers, has launched Doroki, a comprehensive retail business management platform designed to empower businesses across the continent. The new platform aims to streamline operations, reduce inefficiencies, and fuel sustainable growth for small, medium, and large-scale enterprises.
The unveiling ceremony took place on Thursday in Lagos, where industry leaders, merchant partners, and tech stakeholders gathered to experience firsthand what Paga describes as a “revolutionary” tool tailored for Africa’s retail ecosystem.
Built with the Business Owner in Mind
According to Arike Okunowo, General Manager of Doroki, the platform was designed based on direct input from business owners. It integrates core business functions—such as order processing, inventory tracking, payments, and customer relationship management—into a unified interface that’s both robust and easy to use.
“Whether running a restaurant, retail store, or a distribution network, businesses can now eliminate the hassle of juggling multiple apps and focus on what truly matters: growth,” she said.
Doroki offers specialized tools for different business models, including menu and recipe management for restaurants, real-time inventory and shelf life monitoring for retailers, and supplier management systems for distributors.
A Trusted Partner for Growth
Tayo Oviosu, Founder and CEO of Paga Group, highlighted the daily operational challenges that small and medium-sized enterprises face in Africa’s fast-moving economy. These challenges, he noted, include managing stock, reconciling payments, tracking sales, and maintaining customer satisfaction.
“Doroki changes that. It’s not just a tool; it’s a partner,” said Oviosu. “It simplifies operations, provides actionable insights, and helps businesses scale with confidence.”
He further emphasized Paga’s broader mission: to build digital infrastructure that supports Africa’s expanding middle class and opens access to global markets.
Feature-Rich and Adapted to Local Realities
Doroki is built to cater to the diverse needs of African businesses, especially those operating in infrastructure-constrained environments. Key features include:
- Smart order and inventory management
- Menu, recipe, and table management for food businesses
- Multi-channel payment support (cash, card, mobile via Paga)
- Customer loyalty programs and CRM
- Multi-user access for team collaboration
- Offline functionality for uninterrupted service during internet outages
- Real-time alerts, analytics, and reporting for better decision-making
The app is now available nationwide on the Google Play Store, with onboarding support available for businesses looking to digitize their operations.
Empowering the Future of African Retail
Okunowo expressed optimism about the platform’s potential to transform how Nigerian businesses operate, saying:
“From stock-out prevention to improving customer loyalty, Doroki provides clarity, control, and confidence. We’re excited to see Nigerian entrepreneurs unlock their full potential with this platform.”
With Doroki, Paga continues to position itself at the intersection of fintech and digital commerce, creating solutions that not only address pressing business challenges but also enable African businesses to thrive in an increasingly connected global economy.