In the
spirit of celebrating women, Baileys, the premium Irish cream drink from the
stables of Diageo Brands Nigeria hosted exquisite ladies to a time out with legendary
queen of Soul/R’n’B, Mary J. Blige (MJB), during the “Sisters with Soul”
concert in Lagos.
The spectacular event which took place at the Expo Hall, Eko Hotel and Suites, Victoria Island, last Friday was attended by the crème de la crème in the world of business and entertainment. The award winning singer, songwriter and producer, thrilled guests with her delectable tunes that left them asking for more.
Nigerian
queen of soul, Tiwa Savage made a surprise appearance at the concert to the
delight of the cheering crowd. Tiwa Savage, who performed at a grand reception
to launch the new Baileys bottle earlier this year, got the crowd to a
resounding applause as she performed her solo track “Jesus loves me”.
It
would be recalled that Baileys, erstwhile known for its short bottle was recently
re-launched in a new elegant bottle, giving it an enchanting look that leaves
its admirers desirous of the creamy spirit drink.
Speaking
at the concert, Mr. Felix Enwemadu, General Manager, Diageo Brands Nigeria,
said Mary J. Blige is a highly respected singer who represents the spec for
Baileys target consumers, the stylish and trendy woman.
“Baileys
is a brand that celebrates the stylish and contemporary woman. We are very proud
to host Mary J. Blige in Nigeria. MJB represents the modern and trendy woman to
whom Baileys appeals. This concert is unique because it featured only female
artiste and it provided a veritable platform for Baileys to connect more with
its esteemed consumers” Enwemadu said.
In a
way only Baileys can, guests at the event were treated to a special make up
session at the Baileys corner, which left them looking gorgeous for the night.
Other
artistes at the concert included Ms. Jaie, Eva, Emma Nyra, Victoria Kimani,
Jodie, Zaina, Nikki Laoye and Temmy Dollface with special appearance by DJ
Cuppy from the United Kingdom.
According
to Mr. Sola Oke, Marketing Manager, Diageo Brands Nigeria, Baileys will
continue to provide its consumers with unforgettable experiences of such
international standard form time to time.
“Baileys
seeks to constantly satisfy its consumers and as a brand, we have consistently sought
for unique avenues like this to connect with our consumers. To be associated
with a global female icon whose songs have won about nine Grammy awards shows
the class of a brand like Baileys. We are glad to have brought this
unforgettable experience to our valued consumers and we promise them more of
such opportunities to come”.
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