Samsung Confirms Galaxy A Series Smartphones Will Replace Galaxy J Lineup

Lately, Samsung has been introducing a slew of Galaxy A series smartphones in the entry-level and mid-range market. These smartphones were meant to compete against the likes of the Chinese brands that are ruling the Nigerian smartphone market. Until now, these new Galaxy A smartphones were speculated to replace the Galaxy J series devices.

Now, there is an official confirmation from Samsung regarding the same. The company has announced that it is discontinuing the Galaxy J series and replacing the same with the new Galaxy A series smartphones. The company has not divulged any specific reasons for this move but the confirmation from the official Samsung Malaysia YouTube channel shows a short promo teaser for the Galaxy A30 and Galaxy A50.

The Samsung Galaxy A-series that was earlier launched as a premium smartphone lineup that sat just below the flagship Galaxy S-series has now been tasked to take on the competition. Samsung launched multiple smartphones recently in the A series lineup with some of the popular ones being the Samsung Galaxy A10, Samsung Galaxy A20, Samsung Galaxy A30, and the Samsung Galaxy A50.

Competition from Chinese brands
Over the past few years, Samsung has been facing tough competition from Chinese smartphone brands such as Xiaomi, Huawei and others. Though the company had affordable offerings in the Galaxy J and Galaxy On series, these smartphones did not offer enough features as that of its rivals.

Eventually, the company came up with the Galaxy A series smartphones equipped with contemporary features that are commonly seen on the affordable devices from other brands. Going by the same, the latest offerings in this new lineup are priced under N105,000 and feature advanced aspects such as Infinity AMOLED display, in-display fingerprint sensor, big batteries with fast charging support, improved build quality and dual or triple rear cameras.

April 09, 2019