Keystone Bank, Afreximbank, Others Partner to Promote African Creative Industry

Keystone Bank Limited has re-emphasised its commitment to the growth and development of the Africa’s creative industry as the lender recently partnered with the African Export-Import Bank (Afreximbank) and other multilateral agencies to host the maiden edition of the Creative Africa Exchange Weekend (CAX WKND) in Kigali, Rwanda.

According to the organizers, the Creative Africa Exchange Weekend is Africa’s first continental event dedicated to promoting exchange within the creative and cultural industry.

“CAX is a consolidated marketplace for the creative and cultural industry. It was developed as the catalyst that brings together the identified assets and resources within the creative industry’s ecosystem, enabled by cutting-edge technology to consolidate the resources that create a viable, monetizable and impactful African creative and cultural economy.

“CAX aims to facilitate investments into the industry through trade, industrialization and provision of critical infrastructure to support the transformation of Africa through mobilizing continental initiatives such as African Continental Free Trade Agreements,” it stated.

Commenting on the bank’s involvement, Keystone Bank executive director, Adeyemi Odusanya said: “There is a misconception of ‘mistrust’ between creative industry practitioners and the banking community, rather the issue is, both parties need to seek better understanding of their respective peculiarities.

“For instance, creative industry practitioners are concerned of the stringent conditions of accessing finances from banks, while the bankers intend to comply with their mandate of protecting depositors’ assets, provide optimum return on investment to investors as much as reducing their cost of risk.

February 10, 2020