Promasidor Introduces Twisco Chocolate Drink Powder into Nigerian Market

L-R: Managing Director,Promasidor Nigeria Ltd,Mr Anders Einarsson ,Nigerian Star Actress/ Singer,Tiwa Savage and Head of Commercial, Promasidor Nigeria Ltd Mario Russo during the unveiling of the Actress as Twisco Brand Ambassador and the launch of the Chocolate Powder drink in Lagos recently

To demonstrate its strong commitment to enriching the lives of Nigerians by providing them with quality nutrition, Promasidor Nigeria Ltd has launched Twisco Chocolate Drink Powder into the country’s competitive cocoa beverage market. The novel brand was unveiled on the unique occasion of the contract signing of Twisco Brand Ambassador in the person of the multi-talented singer, Tiwa Savage.

According to the Managing Director, Promasidor Nigeria Ltd, Mr. Anders Einarsson, the launch of Twisco confirms the organisation’s commitment to designing quality food products to keep Nigerian families nourished, especially with a branded active ingredient, called ENERFORT.

ENERFORT is a special blend of ten power packed micro nutrients, including Vitamin B2, B6, B12, C, D3, Niacin, Calcium, Phosphorus, Iron and Zinc– all which are necessary for optimal energy release that you need to power your dream.”

During the Twisco official contract signing, Mr. Einarsson noted that Tiwa Savage’s personality and career exploits in the Nigerian and global entertainment industry is in sync with Promasidor’s brand building objectives, adding that the singer of international repute will enjoy a mutually beneficial relationship withPromasidor as Brand Ambassador for Twisco.

“Tiwa is a great Nigerian, multi-award winning singer and songwriter known worldwide.In addition, she is a mum of a fun-loving and energetic boy named Jamil, and supports her son in achieving his dream which is what Twisco stands for,” he stated.

Also speaking during event, the Marketing Manager, Promasidor Nigeria, Mr. AbiodunAyodeji, said the introduction of Twisco Chocolate Drink Powderinto the Nigerian market was designed to meet the nutrition needs of the Nigerian child, adding that all members of the family are expected to enjoy the goodness of the new offering.

“Twisco is a Premium Chocolate Drink Powder that we are offering to our esteemed Nigerian consumers. It has the goodness of cocoa, malt and milk. It comes in a premium look and feel packaging available in 25g Sachets, 500g Tin and 500g Refill”, Mr. Ayodeji explained.

Tiwa Savage, theTwisco Brand Ambassador pronounced how the Twisco Chocolate Drink Powder will ride on the crest of her brand personality to market success. She cited her huge social media following, especially her Instagram handle as one of the sure-fire routes to the consumer market.

She continued: “For kids, the packaging is very attractive, and I’m glad that Twisco is nutritious and affordable for consumers across all social strata. I particularly like the brand because it meets my expectation. My son, Jamil, genuinely likes Twisco, too. I think selling something that one truly believes in is a stronger way of marketing,” she said.

At the end of the product launch, Promasidor promised to continually use its unique and thorough knowledge of the food industry in Africa to energise, nourish and enrich the quality of the lives of the people on the continent.

Promasidor was founded in 1979 by Robert Rose, who left the United Kingdom in 1957 for Zimbabwe to pursue his African dream. It has since grown with presence in several African countries. Promasidor Nigeria has achieved tremendous growth since it commenced operations in 1993.

Promasidor Nigeria limited, produces, distributes and markets quality range of products such as Cowbell Milk, LoyaMilk, MiksiMilk, Kremela, SunVita Cereal, Cowbell Chocolate, Miksi Chocolate, Cowbell Coffee, Cowbell Strawberry, Top Tea and Onga Seasoning across the country bringing joy to millions of consumers.

Promasidor is an organisation that demonstrates high standard of corporate governance and corporate social responsibility throughout the Group. It has clear obligation to consumers, suppliers, its employees and to the communities. These obligations are respect, integrity and openness.

October 13, 2020