Twitter on Monday announced a new community-driven forum called Birdwatch that's meant to combat misinformation and disinformation on the site. The pilot forum allows Twitter users to identify information in tweets they believe to be misleading and add notes that provide helpful context, the social media site explained in a blog post.
The new system allows users to discuss and provide context
to tweets they believe are misleading or false. The project, titled Birdwatch,
is a standalone section of Twitter that will at first only be available to a
small set of users, largely on a first-come, first-served basis. Priority will
not be provided to high-profile people or traditional fact-checkers, but users
will have to use an account tied to a real phone number and email address.
“Birdwatch allows people to identify information in Tweets they believe is misleading or false, and write notes that provide informative context," Twitter Vice President of Product Keith Coleman wrote in a press release. "We believe this approach has the potential to respond quickly when misleading information spreads, adding context that people trust and find valuable."
While Birdwatch will initially be cordoned off to a separate section of Twitter, the company said “eventually we aim to make notes visible directly on Tweets for the global Twitter audience, when there is consensus from a broad and diverse set of contributors.”
Birdwatch users are able to flag tweets from a dropdown menu
directly within Twitter’s main interface, but discussion about a tweet’s
veracity will remain exclusively in the Birdwatch section. Twitter says it does
anticipate some users linking directly to Birdwatch discussions underneath
high-profile and controversial tweets, just as some users would link out to
fact-checking sites.
Participants in Birdwatch are able to rate others’ notes, as
a mechanism to prevent bad-faith users from gaming the system and falsely
labeling true tweets as false. Those ratings are then assembled into a
Birdwatch profile separate of a Twitter profile, not unlike Reddit’s
user-rating system.
Twitter said it hopes to build a community of
"Birdwatchers" that can eventually help moderate and label tweets in
its main product, but will not be immediately labeling tweets with Birdwatch
suggestions.
Twitter has faced increased pressure over the last year to
address rampant misinformation on the platform. Aside from removal, it has
relied on labeling, or adding context below tweets that spread misinformation.
In March, facing a deluge of misinformation about the pandemic, it began
removing “misleading and potentially harmful content” about Covid-19. By May,
it had introduced labels to respond to tweets containing conspiracy theories
about the origins of the disease and fake cures.
In February, Twitter rolled out a new “manipulated media” label, affixing it first to a tweet from then-President Donald Trump. In the months ahead, it would label many more for misinformation around the Covid-19 pandemic and the election. In just the final two weeks before the election, Twitter said it labeled some 300,000 tweets for “disputed and potentially misleading” content.
Twitter heavily focused on the threat of “manipulation” by
what it calls “swarms” of bad actors, who may seek to use the platform as
another weapon in online information wars.
“We know there are a number of challenges toward building a
community-driven system like this — from making it resistant to manipulation
attempts to ensuring it isn’t dominated by a simple majority or biased based on
its distribution of contributors. We’ll be focused on these things throughout
the pilot,” Coleman wrote.
Why? We know people want to stay informed and it can be hard in the face of spreading misleading information. Today Twitter adds labels and context to some Tweets.
— Birdwatch (@birdwatch) January 25, 2021
We want to bring more voices to the table to help determine when context should be added and what it should say.
Researchers will also be able to download bulk data about Birdwatch entries, which he hopes will “enable experts, researchers, and the public to analyze or audit Birdwatch” and deter manipulation.
