Among the most meaningful is the honor bestowed upon LG
designer appliances in the Materials and Surfaces category for their
implementation of color, material and finish (CMF). Introduced as a bold
reimagining of conventional appliances, LG’s designer appliances is a melding
of technologically advanced home appliances with premium materials that can be
customized to meet the specifications of each customer. Materials such as
stainless steel, glass, metal and FENIX – an innovative material with advanced
coating technology developed by Arpa Industriale – are utilized to illuminate
the refinement of each product in the collection.
Other honors include recognition for LG WashTower™, a
single-unit, vertical laundry solution that frees up more floor space while
handling ultra-large loads, for exceptional design. Beyond home appliances, a
number of LG’s computer products such as UltraGear™ gaming monitor and LG gram
were commended for their advanced, sleek designs that exemplified the products’
core values.
The Red Dot Design Award is one of the three most
prestigious professional design competitions in the world and the distinctive
mark has become established internationally as one of the most sought-after
seals of quality for exceptional design. This year some 7,800 products were
submitted for the jury’s consideration.
“As a brand that strives to deliver quality products with
exceptional design, it is always a great honor to receive recognition from Red
Dot,” Lee Chul-bae, head of LG Electronics’ Corporate Design Management Center.
“LG is devoted to meeting consumers’ desire to enhance the quality of space
with high-quality products that also look good and we will continue to pursue
innovative designs that deliver on these expectations.”