Key features of the partnership include:
- Toyota as the official vehicle partner of the BIG3
- Return of the RAV4-Point Shot
- Interactive on-site activations for BIG3 fans to experience the 2021 Toyota vehicle lineup
"Toyota has been an early and eager supporter of the
BIG3, and we couldn't be happier to welcome them back as a major partner again
for season four," said BIG3 Co-Founders Ice Cube and Jeff Kwatinetz.
"The 4-point shot is an iconic part of the BIG3 game, and we are looking
forward to seeing more RAV4-Point Shots than ever this season."
"We are so excited to partner once more with the BIG3.
This past year has underscored the importance and influence of sports as well
as fan-driven programming," said Lisa Materazzo, group vice president,
Toyota Marketing, Toyota Motor North America. "As the league's Official
Vehicle Partner, Toyota celebrates expanding the experience of the BIG3 games
to new and returning fans".
"At the BIG3, we always strive to partner with
innovative, world-class brands that can bring unique experiences to our
fans," said BIG3 CEO Chris Hannan. "In Toyota, we've found a
like-minded partner, and together we will continue to bring the fire for our
fans this summer."
BIG3 is the official creator of the new global sport,
FIREBALL3, and is returning for its fourth season this summer with a list of
new enhancements. Known as a ground-breaking league that focuses on innovation,
BIG3 implemented notable rules during its 2019 season, which included lowering
the minimum age of athletes from 27 to 22, opening the league to all
nonprofessional and professional athletes that want to try out. A first of its
kind "Bring the Fire" rule allows teams one challenge per half
resulting in an in-game one-on-one.
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