- Ericsson Startup 5G will introduce communications service providers to technology innovation partners as part of a program to develop next-generation 5G consumer use cases
- Three Ireland is the first communications service provider to join the global initiative
- Latest Ericsson 5G consumer research reveals seven-in-ten global 5G users expect more innovative services and apps to be available on 5G networks
Ericsson Startup 5G aims to help CSPs to accelerate the commercialization
and monetization of 5G by introducing them to consumer innovation partners and
supporting the development of a go-to-market strategy to address part of an
estimated global USD 3.7 trillion business opportunity within the 5G consumer
market.
Three Ireland will be able to tap into Ericsson’s
ConsumerLab research and analytical data, as well as gaining exclusive access
to a worldwide network of 5G startups. The collaboration further strengthens
the partnership between Ericsson and Three Ireland, with the companies working
together to research and develop new 5G consumer offerings such as augmented
and virtual realities, digital education, e-sports and other immersive media
experiences.
Elaine Carey, Chief Commercial Officer (CCO), Three Ireland
and UK, says: “At Three Ireland we are committed to providing our customers
with a better connected life and we are building a 5G network that delivers the
very best experience regardless of where you are in the country.”
Jasmeet Singh Sethi, Head of ConsumerLab, Ericsson Research,
says: “We are delighted to have Three Ireland as the first operator in the
world to join this exciting initiative. With over 20 global 5G startups as part
of the program and an ambition to double this by end of 2021, the program
offers service providers the ability to deliver exciting new 5G digital
services for consumers by collaborating with ecosystem players. Three Ireland
will be among the front runners globally to provide these compelling new
services to the Irish market.”
Ericsson recently released the largest global 5G consumer
study to date – Five Ways to a Better 5G – capturing opinions equivalent to 1.3
billion consumers and 220 million 5G users. The report revealed that 5G is
already beginning to trigger new smartphone behaviors, with 5G users spending
more time on cloud gaming and augmented reality (AR) apps compared to 4G users.
0 comments:
Post a Comment