Facebook Chief Executive Mark Zuckerberg said it would also
introduce personalized ads in its Shops service based on users’ shopping
behaviour.
The social media giant, which launched Shops last year as
away for people to find and buy products on Facebook and Instagram as part of
its push into e-commerce, said it has more than 300 million monthly Shops
visitors and about 1.2 million monthly active Shops.
Zuckerberg said during Facebook's last earnings release that
e-commerce is one of the company's three key areas of focus, along with working
on augmented and virtual reality and helping content creators earn money on
Facebook's platforms.
The company said it would in the coming months test an
artificial intelligence tool called 'visual search' so users shopping on its
photo-sharing site Instagram can click on item sand find similar products in
Shops.
Users will be able to use this search from content on the
app or on photos on their own camera rolls, Zuckerberg said.
Facebook is also working on ways using augmented reality
that shoppers can try on items, including from ads, Zuckerberg said, speaking
in a live audio room on Facebook.
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