It was released on Tuesday via a statement jointly signed by
Messrs. Jenkins Alumona, AAAN Vice President/ Chairman, AdCademy Committee; and
Olasunkanmi Atolagbe, acting AdCademy Director.
Recall that the three-day virtual training course, in
partnership with the prestigious Henley Business School, will hold from 26th –
29th August 2021.
According to the statement, the programme’s opening session
will focus on Marketing and Marketing Intelligence, with participants exposed
to insights on how the market works, market and consumer intelligence, advanced
research and data analytics, data and insight in communication and principles
of media strategy and Public Relations management.
Facilitators include Professor Adeyinka Adewale and Ms
Louise Claassen, both of Henley. Business School; Mr Bayo Adekanmibi, Chief
Transformation Officer, MTN Nigeria; and Mrs Nkiru Olumide-Ojo of South
Africa’s Standard Bank.
The second day is devoted to the course on essential
leadership competencies, with participants taken through training in emotional
intelligence, business networking and relationship management, leadership
approaches in marketing, the art of negotiation and presentation.
The sessions will be taken by Henley Business School’s Dr,
Melanie Prinsloo and Professor Aadeyinka Adewale, Professor Emevbo Biakolo of
the Lagos Business School, Mr Ayuli Jemide, Chairman of the Nigerian Bar
Association (NBA) Section on Business Law, Mr Austin Ufomba, Chief Executive
Officer, Tytron Group; and Mrs Chioma Afe of Access Bank.
The final session has efficient work management as focus,
with participants billed for insights into project management, the art of
delegation and job crafting/workload management.
The AdCademy Masterclass series, which took off in March
after decades at the conception level, is designed to widen the talent pool in
advertising and other marketing communications fields as well as continuously
upskill the current staff of advertising agencies and communication
professionals in the private and public sectors.
Meanwhile, prospective participants who register between
4-18 August will enjoy a 10 percent discount on the N150,000 course fee while
advertising agencies with two or more registrants will enjoy an additional 10
per cent discount.
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