The new features will help Facebook, already a
leader in digital advertising, offer personalised shopping experiences to its
users, said Karandeep Anand, vice president of business products at Facebook.
Businesses will now be able to add a button on
their Instagram profiles to let people send a WhatsApp message to the company
with one click.
Integrating WhatsApp is particularly important
for customers in countries such as India and Brazil, where the Facebook-owned
messaging app is widely used, Anand said.
Facebook said it will begin testing the
ability for brands to send emails through Facebook Business Suite, a feature
that lets businesses manage their presence across the social media site's apps,
in order to simplify how companies reach customers.
It will also test new work accounts to let
employees manage business pages without needing to log in with their personal
accounts.
The new business tools come a day after
WhatsApp began testing a new feature in São Paulo, Brazil, to let users find
shops and services through a directory in the app for the first time, part of
an effort to bolster ecommerce on the service. © Reuters
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