The digital space, called "Nikeland", allows
players to outfit their avatar with special Nike products and is free for
anyone to visit on Roblox.
Visitors can currently play Tag, The Floor Is Lava, and
Dodgeball on the platform, which also lets creators design their own mini-games
from interactive sports materials.
Metaverse, a buzzword in the tech industry after Facebook
renamed itself Meta, is a shared virtual world where people in the form of
avatars can interact with others, enjoy concerts and digitally shop.
The global metaverse market is expected to reach $6.16
billion in 2021 and $41.62 billion by
2026, according to research firm Strategy Analytics.
"Nike created this bespoke world with the backdrop of
its world headquarters and inside Roblox's immersive 3D space, building on its
goal to turn sport and play into a lifestyle," the sportswear maker said.
On Nikeland, visitors can use the accelerometers in their
mobile devices to transfer offline movement to online play, allowing real-life
movement in the digital space. © Reuters
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