The announcement was made at a press conference yesterday, March 17, by the Executive Head, Content and West Africa Channels, MultiChoice Nigeria, Dr. Busola Tejumola, who said that the introduction of the eight-day series of events will reinvent and bring exciting changes to the awards that had its first edition in 2013.
“We are focused on shining the light on the many aspects
that make the African film and television industry truly magical and beaming
that magic to millions of Africans who watch the awards every year.
“These curated events will feature a celebration of fashion,
technology, food and African culture. There will also be panel discussions and
film screenings from our MultiChoice Talent Factory, industry sessions, and
competitions for digital content creators and budding fashion designers,” she
said.
The eight-day event will commence with an Opening Night on
Saturday, 7 May.
This will be followed by a first-ever AMVCA runway show in
partnership with Bella Naija Style on Sunday, 8 May.
On Monday, 9 May will be MultiChoice Talent Factory Day with
movie screenings and panel discussions by students of the MTF academy.
Africa Magic will host industry stakeholders to a special
Content Market Day on Tuesday, 10 May.
This will be followed by a pan-African food festival and
cultural day on Wednesday, 11 May.
A Digital Content Creators’ Day to spotlight the growing
popularity of online content creators will hold on Thursday, 12 May.
There will be a special gala for nominees on Friday, 13 May
whilst the awards night, which will hold on Saturday, 14 May will crown the
series of events.
Tejumola also noted that the AMVCA was birthed in line with
Africa Magic’s vision of providing entertainment for Africans by Africans.
She added that the AMVCA has fostered the development of the
African film and television industry since it was introduced.
The nominees for the 8th edition of the Africa Magic
Viewers’ Choice Awards will be unveiled in a special broadcast on all Africa Magic
channels on DStv and GOtv from 9 pm.
The special broadcast will be hosted by Nollywood actors,
Adesua Etomi-Wellington and Daniel Etim-Effiong.
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