Pepsi and McDonald's were corporate pioneers whose work with
the Soviet Union and the post-Soviet Russian state decades ago were seen as
improving international relations.
All four companies have major operations in Russia.
McDonald's said it would go on paying salaries to its 62,000
employees in Russia as it closed 847 restaurants. The first location to open in
Russia, in central Moscow's Pushkin Square in 1990, became a symbol of
flourishing American capitalism as the Soviet Union fell.
"I’m glad they came around and made the right
decision," Jeffrey Sonnenfeld, a professor at the Yale School of
Management who is tracking major companies’ stances on Russia, said after the
move by McDonald's. "It’s a really important impact, and it's symbolic as
much as it is substantive."
Starbucks Corp is temporarily closing hundreds of stores.
PepsiCo Inc will suspend all advertising in Russia and stop the sale of its
drinks brands, while continuing to sell essentials such as milk and baby food.
Rival Coca-Cola Co said it will suspend its business there.
Coca-Cola was the official drink of the 1980 Olympic Games
in Moscow, despite the United States boycotting the event in protest of the
Soviet invasion of Afghanistan.
Scores of other companies also have rebuked Russia, and
Amazon.com Inc said on Tuesday it would stop accepting new customers for its
cloud services in Russia and Ukraine. Universal Music suspended all operations
in Russia, and online dating service Bumble Inc will remove its apps from
stores in Russia and Belarus.
Earlier, Royal Dutch Shell Plc stopped buying oil from
Russia and said it would cut links to the country entirely while the United
States stepped up its campaign to punish Moscow by banning Russian oil and
energy imports.
Moscow has termed the attack a "special military
operation" aimed not at occupying territory but at destroying Ukraine's
military capabilities.
The West's moves to isolate Russia economically for attacking
its neighbour have hit hard global commodity and energy markets, sending prices
soaring and threatening to derail the nascent recovery from the COVID-19
pandemic.
Britain too said it would ban imports of Russian oil but
only by gradually phasing them out during 2022 to give businesses time to find
alternative sources of supply.
The London Metal Exchange (LME) halted trade in nickel on
Tuesday after prices of the metal, a key component in electric vehicle
batteries, doubled to more than $100,000 a tonne.
Shell's decision to abandon Russia comes days after it faced
a barrage of criticism for buying Russian oil – a transaction that two weeks
ago would have been routine.
"We are acutely aware that our decision last week to
purchase a cargo of Russian crude oil to be refined into products like petrol
and diesel - despite being made with security of supplies at the forefront of
our thinking - was not the right one, and we are sorry," Chief Executive
Ben van Beurden said.
Shell and rivals BP Plc and Exxon Mobil Corp have all
announced plans to sell holdings in Russia and exit the country, leaving
France's TotalEnergies relatively isolated in hanging on to its investments
there.
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