Marked annually on 27 May, is the commemorative date for
children, who are termed as future leaders, and fun-filled, as Rite Foods threw
its weight behind lots of initiatives organised in Nigeria to connect with its
younger consumers.
As a truly world-class company and maker of the 13 variants
of the Bigi carbonated soft drink (CSD), and Rite Spicy, Bigi Beef, and Rite
Sausages, for children, the company is poised in refreshing kids with quality
brands that appeal to their taste at all occasions.
The company’s product line also includes the premium Bigi
Table Water, produced with global best practices in purification, for
freshness, confidence, and reliability, and the Fearless energy drink brands
that consist of the Fearless Classic and Fearless Red Berry, the first-ever
packaged polyethylene terephthalate (PET) bottle products, that has been the
hallmark of distinctiveness in the industry.
Given that, Rite Foods sponsored the Nigerian Future Leaders
Festival Children’s Day event; Lenox Mall Children’s Day Celebration; Nigerian
Television Authority (NTA) Entertainment; Stanbax Schools’ event; 32 FM event;
Celebrations held by Love for a Child; Eko Hotel Children’s Day event; Ogun State
First Lady Initiative for Children; Live Abundantly and many other platforms.
At these events held to mark the day, Rite Foods made
available its award-winning products with their unique taste for reinvigorating
moments, to keep the children satisfied and electrified.
Commenting on the huge support, Rite Foods’ Brand Manager,
Boluwatife Adedugbe, said it is part of the many ways of the company to connect
with children that constitute its target market and to make them happy in times
of celebration, with unparalleled brands that have set the pace in the food and
beverage industry of Africa’ largest economy.
She avowed that with the Bigi products and Rite Sausages,
the children were rejuvenated to stay delighted and active in their
performances for the day.
The company has been at the forefront of promoting worthy
projects that impact positively on its consumers, like the recent Nigerian Idol
Season 7, sponsored by the Bigi brand, among others, for musical talent
discovery among young Nigerian singers. It was aimed at supporting their dreams
of becoming superstars and strengthening the Nigerian entertainment industry.