Dr Busola Tejumola, The Executive Head, Content &
Channels, West Africa, MultiChoice Nigeria, disclosed this in a statement on
Monday.
“DStv customers will enjoy more robust news coverage as
MultiChoice launches ‘News Central’ on Monday, August 1, 2022.
“The brand new channel is a 24-hour news platform focusing
on genuine and accurate storytelling.
“It will be available to DStv Premium, Compact Plus,
Compact, Access, Yanga, and Confam audiences.
“News Central, which will take on the DStv channel 422
space, is being added to all the DStv packages to ensure that customers can get
a full range of narratives about every event in the continent,” she said.
Tejumola noted that News Central is a 24-hour a day, seven
days a week news channel on television, web and mobile.
She said the channel puts authentic storytelling at the
heart of sharing experiences and engaging the audience with news and related
factual content; politics, business, sports, nature, eco-diversity, beauty and
inspiring features as enabled by digital technology.
“We are always looking for newer ways to provide our
customers with the best content and entertainment.
“We believe that they will find News Central a welcome
addition to our bouquet of channels.
“News Central will give our customers a multifaceted,
competitive channel offering that will tell the best of our untold Nigerian
stories alongside verified, factual news about political and social events on
the continent,” she said.
Rosemary Afolahan, Head of Commercial, News Central Media
Ltd., said, “as a premium African news brand, we are focused on telling African
stories with honesty, dignity and respect to change the single-minded narrative
of the continent.
“We believe that for the true story of Africa to be told, it
must be told with African voices and from an African perspective.
“Our audience is first and primarily Africans with a focus
on some certain key markets.
“We are excited to launch on DSTV, a platform that we
believe will help further drive our vision to become the most respected media
brand in Africa.
“Our audience can be rest assured that they will get
trustworthy African stories on News Central.”
She said News Central is a state-of-the-art hub for a
creative and media business ecosystem based in the heart of Lagos.
“To maintain the status of a medium of trust, News Central
invests sufficiently in each story, taking the time to ensure that news,
documentaries and other essential informative materials are factual and easy to
understand, ” she said.