Subaru of America, Inc. (SOA) today reported 45,658 vehicle sales for September 2022, an 8.6 percent increase compared with September 2021 (42,054). The automaker also reported year-to-date sales of 401,115, a 13.3 percent decrease compared with the same period in 2021. Subaru continues to face inventory challenges as the result of microchip and supply chain issues affecting automakers across the globe.
"When customers choose a Subaru vehicle, they are not only buying one of the safest, most reliable vehicles on the market, but they're aligning themselves with a brand that tries to make the world a better place because it's the right thing to do," said Thomas J. Doll, President and CEO, Subaru of America, Inc.
"The final quarter of the year is our busiest when it comes to giving back through our Subaru Love Promise initiatives. From Subaru Loves Pets™ Month in October and National Make A Dogs Day on October 22 to the 2022 Subaru Share the Love® Event kicking off in November, our retailers are with us every step of the way showcasing that Subaru is More Than a Car Company."
In September, Crosstrek was the top performer by volume and achieved its best month ever, with 16,092 (surpassing record set in August 2019 with 15,860) sales and a 35.6 percent increase compared with the same period in 2021. The Outback saw a 20 percent increase compared to September 2021, while the Ascent increased by 18 percent. Year to date, the Crosstrek posted a 14.2 percent increase, while the Ascent SUV posted an increase of 6.9 percent compared to the same period in 2021.
"The Subaru Crosstrek had its best-ever month, pointing to car buyer preference for vehicles that are as safe as they are fun to drive," said Jeff Walters, Senior Vice President of Sales. "As supply chain challenges continue to affect the automotive industry, we are focused on meeting the high demand for Subaru vehicles and delivering a great experience to our customers."
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