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The Competition and Markets Authority (CMA) said it was
minded to accept the commitments, which include advertisers being able to opt
out of allowing their data to be used to improve the Facebook Marketplace
classified ads platform.
CMA executive director of enforcement Michael Grenfell said:
"Reducing the risk of Meta unfairly exploiting the data of businesses who
advertise on its platform for its own competitive advantage could help many UK
businesses who advertise there.
"We are now consulting on these commitments which we
believe, at this stage, will address our concerns."
The CMA cited an example of Meta being able to use data
derived from a user's engagement with ads on Facebook to deduce they were
interested in trainers, which could then influence listings for shoes to that
user on Facebook Marketplace.
A consultation on Meta's proposals will close on June 26, it
said.
Earlier this week, Meta sold the animated images platform
Giphy to Shutterstock for $53 million in cash, months after the Facebook owner
had agreed to divest the company on competition concerns.
Britain's competition regulator last year ordered Meta to
sell Giphy over fears that it could deny or limit competitors such as Snapchat
and Twitter access to the target's content.
Meta had reportedly paid $400 million for New York-based
Giphy in 2020. A year later the deal was challenged by Britain's Competition
and Markets Authority and its successful campaign was the first time a
regulator had forced a US tech giant to sell an already acquired company.
Back in January, Facebook had asked a London tribunal to
block a collective lawsuit valued at up to GBP 3 billion over allegations the
social media giant abused its dominant position to monetise users' personal
data. © Reuters
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