Social media giant Meta Platforms joined the generative AI product race on Thursday, saying it would begin testing artificial intelligence-powered ad tools that can create content like image backgrounds and variations of written text.
A select group of advertisers will be invited to experiment
with the tools in a "testing playground" that the company is calling
the AI Sandbox, Meta executives said at a press event in New York.
The executives declined to specify how many advertisers
would have access to the space at the outset, saying only that the group was
small.
Meta planned to grant access to more advertisers in July and
integrate some of the features into general-purpose ad products later in the
year, they said.
The announcement marks the Facebook and Instagram owner's
first foray into rolling out products that use generative AI technology, which
mines vast stores of past data to generate new content like prose, art, and software
code.
A frenzy of interest and investment has swirled around the
technology since Microsoft-backed startup OpenAI launched chatbot ChatGPT in
the fall.
Meta's announcement came a day after its top digital ads
rival, Alphabet's Google, said it would start offering integrations of the
technology in its search, email, and photo products. © Reuters
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