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Head of Content and Channels West Africa, MultiChoice, Mrs
Busola Tejumola, said this in a statement in Lagos on Monday.
Tejumola said films and movies to be submitted should be
strictly those publicly exhibited or broadcast from Dec. 1, 2022 and Dec. 31,
2023,
She said that the entry portal would be opened on January 15
and would close on February 14.
According to her, all films aired in cinemas or otherwise,
made-for-television movies and television series, as long as they meet the
terms and conditions, were eligible.
She said to enter the awards, all film makers must prepare
the movie for consideration with online submission
through:https://www.africamagic.tv/AMVCA.
“Over the past decade, Africa Magic has steadfastly upheld
its commitment to spotlighting authentic African stories, especially those that
mirror our diverse and rich cultures.
“As we mark the 10th anniversary of the Africa Magic
Viewers’ Choice Awards, we embark on a bold initiative to re-evaluate our award
categories to further align with global trends and benchmarks.
“It would involve retiring specific categories, streamlining
others and revisiting the voting and non-voting classifications,” she said.
Tejumola explained that the 10th edition would award winners
in 27 categories, 16 non-voting, 9 audience voting categories, and 2
recognition awards – Lifetime Achievement and Trailblazer Awards.
She noted that the performance awards had undergone
streamlining and would fall under the categories of Best Actor or Best Actress
in a leading or supporting roles.
The winners will be determined by the jury, deviating from
the previous audience voting system.
She said the jury consisted of experienced filmmakers from
across the continent and led by a head juror, who will determine the winners in
the 16 non-voting categories.
She explained that the public would determine the winners in
the remaining eight audience voting categories.
“As always, Deloitte will audit the judging process and
verify the voting results.
“The non-voting categories include the best lead actor and
actress, best supporting actor and actress, best director, art direction,
cinematography and costume design.
“More categories include best writing in a movie and TV
series, best movie and TV series, best short film, best documentary and best
sound design, editing and makeup.
“The public can vote in categories like best scripted and
unscripted Africa magic original, best digital content creator, best indigenous
language (West, East and Southern Africa), best MultiChoice talent factory film
and best indigenous Africa Magic original.
“The AMVCA remains committed to celebrating the incredible
talents in the African film and television industry, the amazing people who do
the work in front and behind the cameras and you, our viewers who continue to
support the hard work of the television and film industry.
“The 10th edition of the AMVCA is brought to you by Africa
Magic in association with MultiChoice, with Amstel Malta as the headline
sponsor,” Tejumola said. NAN