The Nigerian air-waves and teeming radio listerners are set for exciting times as 11 plc, sole distributor of Mobil fuel and lubricant brands in Nigeria has unveiled a pan- Nigeria radio campaign for its teeming consumers and target markets.
The new creative
initiative by the foremost lubricants company is aimed at strengthening its
brands equity while educating motorists, mechanics and other key stakeholders
about its Mobil Super 2000 and 3000 unique selling points respectively.
The campaign which
hits airwaves three weeks ago was launched to create fresh awarenesss for all
category users of the premium lubricants during the Easter and Ramadan period
and beyond.
The campaign with
the theme celebration of the best quality of its products while re- enforcing
and re-emphasizing their competitive and unique selling points.
Industry watch
reveals that Mobil’s lubricants have over the years continue to keep millions
of vehicles perform at their optimal best notwithstanding difficult driving
conditions.
The Company’s Mobil
Super brands is a global family of premium passenger vehicle engine oils that
provide different levels of protection to match whatever conditions users of
the products may encounter so tthat they can drive with full confidence.
Mobil Super 2000 is
an enhanced premium semi- synthetic motor oil which is said to meet the latest
industry engine oil specification.
It is designed to
provide an excellent level of protection and perfornance under the most
demanding conditions.
Similarly,Mobil
Super 3000 is a full Synthetic engine oil tailored for smoother acceleration
and provides outstanding engine wear protection even under the most demanding
condition.
The company’s
vision is to be the number one business group in Nigeria in terms of sustained
service, quality and reliability and the first brand of preference by the
consumers whilst conduction operations with high safety standards and
environmental compliance..
It also aims to
provide the best in class products, services and solutions to customers with a
focus on safety and environmental standards.
11 Plc recognizes
that product quality and customer satisfaction are of primary importance to the
value of its brands on offer.
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