New TVC's MD/CEO, Victoria Ajayi Launches Book to Empower Women in Leadership

From left: Dr Rabiu Olowo, CEO, Financial Reporting Council of Nigeria; Yemi Adefarakan, Executive Vice Chairman, TVC Communications; Gbolahan Olalemi, Senior Management, TVC Communications; Mrs Bola Adesola, Chairperson Ecobank;Mrs Victoria Ajayi, author of the book with her husband Mr Ade Ajayi and Mrs Ibukun Awosika, Former Chairman FirstBank & CEO The Chair Centre Group. During the book presentation titled THE PRECISION-LED WOMAN by Mrs Victoria Ajayi, new Group CEO/MD of TVC Communications was held in Lagos over the weekend.

Amid an atmosphere of elegance , class and elan , Mrs Victoria Abiola Ajayi, the newly appointed MD/CEO of TVC, has officially unveiled her  much  anticipated book titled "The Precision-Led Woman – A Definitive Guide to Landing Leadership Positions."

The glamorous event, held at the lush Ebony Life Place in Lagos, was attended by a coterie of high - end  top executives, business leaders, and corporate officials. The eminent personalities include : Dr. Rabiu Olowo, CEO of the Financial Reporting Council of Nigeria; Yemi Adefarakan, Executive Vice Chairman of TVC Communications; Gbolahan Olalemi, COO of TVC Communications; Mrs. Bola Adesola, Chairperson of Ecobank; and Mrs. Ibukun Awosika, Former Chairman of FirstBank, among others.

As guests arrived, they were greeted by an atmosphere of anticipation and excitement sign- posting  the significance of the occasion.

The book, which has already garnered great acclaim from notable executives , reflects Ajayi's commitment to empowering women and positioning them for excellence in leadership roles. With insightful content that delves into strategic thinking and more, "The Precision-Led Woman" is poised to make a significant impact in the professional landscape.

Reflecting on the three-fold inspiration behind the book, Ajayi emphasized its relevance for women, corporations, and society at large.

"I wrote 'The Precision-Led Woman' to remind the world that women are competent and able to lead industries, formulate policies, and champion causes," she stated. "For corporations, the world needs more women in leadership to bridge the gender inequality gap and ensure that decisions are made with diversity and inclusivity in mind."

Speaking further, Ajayi passionately discussed the need to inspire young girls to dream big and aspire to leadership roles. By lifting their heads high and embracing leadership, women can serve as powerful role models for the next generation, instilling in them the confidence to pursue their ambitions fearlessly.

Indeed, statistics have shown that having more women in leadership positions is not just a matter of equality but also makes good business sense. In today's dynamic professional environment, aspiring women leaders must equip themselves with the strategies and mindset necessary to navigate the path to success. This is where the concept of precision-led leadership comes into play.

"Being a Precision-led woman means knowing where you want to go as a leader and taking consistent action to get there," Ajayi explained. "In today's corporate settings, precision is essential, and this book provides a roadmap tailored to each individual's ambitions, strengths, and circumstances."

"The Precision-Led Woman" offers readers a deep understanding of how to position themselves for leadership, whether they are aspiring leaders or already on the path to success. Through relatable experiences, actionable roadmaps, and insights into debunking leadership myths, Ajayi's book empowers women to break through barriers and ascend the leadership ladder.

“As we break more glass ceilings and overcome biases, we pave the way for future generations of women leaders," Ajayi concluded. "With the strategies outlined in this book, we can not only position ourselves for leadership but also help others do the same. Together, we can create a more inclusive and equitable future for all."

April 01, 2024