According to the firm in a statement, the drink is a
low-sugar drink that perfectly combines a blend of true African herbs, spices,
and fruits with a great kick of alcohol.
It explained that the drink was easy to drink and filtered
to give that refreshing herbal enjoyment, stressing that Ace Roots offers all
alcoholic beverage drinkers a fine blend of herbal goodness and an accessible
taste experience.
“With this re-launch, Ace Roots has a fresh new look in a
45cl bottle and 50cl can. The ‘Big Weekend Experience’ which hosted the
relaunch, was a highly anticipated event that brought together music,
entertainment, and the latest trends.
“The event was a huge party packed with non-stop
entertainment by electrifying music artists. Exciting games and surprises are
also major highlights of the event,” the statement stated.
The Portfolio Manager at Nigerian Breweries Plc, Sampson
Oloche, stated, “We were thrilled to introduce Ace Roots to the Nigerian
market. This fresh product reflects our commitment to providing consumers with
beverages that not only taste great but also offer functional health benefits.
Ace Roots is set to redefine the alcoholic beverage landscape in Nigeria,”
Oloche said.
According to Oloche, ‘The ‘Big Weekend Experience’ was a
perfect platform to re-introduce Ace Roots to our consumers. This live event
would allow them to discover the unique qualities of Ace Roots and embrace the
brand’s commitment to providing a delightful and healthier alcoholic beverage
option,”
Under the portfolio of Nigerian Breweries Products, Ace
Roots was first launched in 2015 and re-entered the market on April 14 through
the ‘Big Weekend Experience’ 2.0.
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