TUI Group plans to expand its profitable hotel business in Sub-Saharan Africa. In recent years, TUI Hotels & Resorts has been particularly strong in North Africa with a portfolio of 76 hotels, now the group is set to grow further in the south of the continent.
The current pipeline includes eight new hotels in Cape
Verde, The Gambia, Senegal, Tanzania and Kenya. Including the opening of a new
brand for the upscale market segment. “The Mora Zanzibar” will officially open
this summer and offers laid-back, contemporary luxury with highly tailored and
flexible service.
“With our variety of hotel brands, we will create new hotel
experiences in Africa for different target groups – from price-conscious
holidays in a TUI Suneo hotel via our global brand TUI Blue to a new luxury
experience with The Mora”, says Artur Gerber, Managing Director TUI Blue, ahead
of the East Africa Property Investment Forum. “We are looking forward to
contributing to the development of the African hospitality industry and working
together with local communities.”
In addition to the launch of the new brand The Mora, a
further TUI Blue project is also planned in East Africa. In the coming years, a
new hotel with 117 rooms located in Kilifi County at the Indian Ocean will be
built. The future TUI BLUE Watamu is going to be the first TUI BLUE hotel in
Kenya and is being developed by Sands of Darakasi Resorts Limited.
“This project is a great example how we share our expertise
as a leading leisure hotel brand with partners and jointly developing new
hotels on the African continent for our guests,” says Wesam Okasha, Head of
Global Development TUI Blue. “In collaboration with Valor Hospitality Partners,
we are currently looking for further franchise opportunities who want to become
part of our growth strategy.” In East Africa, the focus is particularly on key
destinations such as Mauritius, Tanzania and Kenya.
TUI Hotels & Resorts’ current portfolio in Africa in
total comprises more than 90 hotels with over 30,000 rooms across seven
countries.
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