CSA, Dentsu Zambia Announce Collaboration to Drive Impact

Strategic Cross-Border Collaboration To Be Unveiled at Z.I.M. Annual Marketing Conference & Awards.

Culture & Entertainment brand marketing agency, CSA, and Dentsu Zambia have joined forces in a collaboration aimed at revolutionizing the Zambian media landscape. The coalition will be officially launched at the Zambia Institute of Marketing's (Z.I.M.) 27th Annual Marketing Conference and Awards Gala, taking place at the Avani Victoria Falls Resort, Livingstone, from May 21-24.

CSA specializes in creating and executing culture campaigns and artist partnerships for brands and agencies across the continent. Meanwhile, Dentsu is known for its pioneering work in communications innovation. The combined expertise promises to deliver cutting-edge marketing insights and trends to Zambia with a focus on the burgeoning creator economy.

“We couldn’t be more thrilled to be collaborating with CSA and growing our existing relationship. This is a strategic cross-border African partnership, and we’re excited to be bringing the Zambian industry best-in-class learnings and valuable insights into how to grow their business through digital age advertising and marketing,” says Chishimba Musonda, MD Dentsu Zambia.

Key Highlights of the Launch at Z.I.M. Conference

The announcement at the Z.I.M. Annual Conference will mark a significant step in bringing advanced media and marketing solutions to Zambia, providing advertisers and business owners with invaluable insights into effective creator engagement, innovative communications solutions, and the importance of cultural relevance in brand marketing.

“To acquire relevance, brands simply cannot ignore the importance of those who influence culture. Today, people are more influenced by media than anything else, which means that brands need to integrate into culture and create authentic, entertaining content that mobilizes and moves their audience,” says Davin Phillips, Executive Director at CSA, who will deliver a keynote speech at the Z.I.M. Marketing Conference

Titled "How Culture and Entertainment Drive Brand Salience", the speech & workshop co-hosted by Dentsu Zambia, will focus on integrating social and earned media into brand marketing strategies. The session will cover a range of topics, including practical insights on how to ensure a good brand-talent fit, impactful brand narratives and innovations to measure & maximise ROI.

May 24, 2024