Unity Bank patrons have received more than N4 million in cash incentives through its current loyalty initiative launched in partnership with Cashtoken, a Cash Reward-as-a-Service provider.
Among the recipients were at least 40 clients who utilized
and conducted transactions on the Bank's digital banking channels, such as the
UniFi mobile banking app, the *7799# USSD platform, or utilized their Unity
Bank Verve Card for transactions on electronic payment terminals nationwide.
The Unity Bank Cashtoken Partnership was initiated during
the onboarding phase of our customer lifecycle journey as a loyalty and reward
program aimed at enhancing the advantages of e-banking services. Initially,
customers earn cash tokens through transactions, which can then be exchanged
for entry into the monthly Cashtoken Rewards draw. Subsequently, winners are
selected from the draws to receive the cash prizes.
The retail lender had introduced the Cashtoken Rewards
loyalty program in December 2023 in collaboration with Cashtoken Rewards Africa
to empower customers and enhance customer satisfaction. This partnership with
Cashtoken Rewards also allowed the Bank to transition both existing and new
customers to a platform that consistently offers enticing rewards and
recognition for their loyalty.
Eghomware Iyamu, Unity Bank’s Head of E-Business, expressed
enthusiasm about the success of the Cashtoken Rewards loyalty program. He
mentioned that customers have won over N4 million in cash rewards through the
partnership with Cashtoken. This initiative showcases the bank's dedication to
acknowledging and appreciating customer loyalty.
Utilizing digital banking platforms such as the Unifi mobile
banking application and the *7799# USSD platform, Unity Bank aims to not only
improve customer experience but also provide life-changing opportunities. The
Cashtoken Rewards program highlights the bank's commitment to enhancing
customer satisfaction and offering meaningful rewards throughout the customer
lifecycle. Unity Bank is eager to witness more customers benefit from this
program and will continue to innovate and provide exceptional value to them.
Unity Bank offers a wide range of electronic banking
services, such as mobile and digital banking channels, including ATM, PoS, and
other digital payment channels that facilitate retail product transactions
nationwide. The bank welcome new customers to open a Unity Bank account, join its
digital platforms, and start making transactions to receive cash token rewards
and cash prizes. Existing customers are also encouraged to join and transact in
order to win even more rewards and cash prizes.