Launched in 2022, Sosa has quickly established itself as a premium fruit drink, offering five distinctive flavors: Orange, Apple, Cranberry, Mixed Berries, and Orange-Passion-Mango, available in both 35cl and 1-litre packaging. The brand has set a new benchmark for quality and flavor, becoming the preferred choice for millions of Nigerians with a diverse range of options for its valued consumers.
During the award presentation, Ayobami Lukman, Publisher of Marketing Space magazine, remarked that the favorable reviews collected from their surveys positioned Sosa as the clear favorite. He noted that the recognition reflects Sosa’s “exceptional performance and significant impact over the past year.” He expressed confidence that, as a relatively new brand, Sosa will continue to thrive and outpace its competitors.
Ruth Mark, Assistant Brand Manager for Sosa Fruit Drink at Rite Foods Limited, expressed her gratitude, stating, “We are thrilled that this is an acknowledgment of our commitment to innovation, quality, and customer satisfaction.”
She further emphasized, “We are committed to going the extra mile for all our stakeholders in the new year. This award is dedicated to our team, partners, and consumers for their tireless efforts, dedication, and loyalty. We are proud to make a positive impact because Rite Foods Limited is a proudly Nigerian Company that is truly world class.”
This accolade highlights the brand’s remarkable growth, exceptional performance in a competitive market, strong equity rating, and consistently increasing visibility since its introduction to the fruit drink sector just two years ago.
Sosa Fruit Drink received its first accolade, being named the “Outstanding New Product of the Year – Juice” at the 2023 Marketing Edge Brands and Advertising Excellence Awards.