A Campaign That Speaks to the Heart
At the core of the Pour Pure Love campaign is the recognition of the nurturing role of mothers and the vital role food plays in strengthening family bonds. By positioning itself as an essential part of these moments, Golden Terra Oil has gone beyond product promotion, creating an emotional connection with its consumers.
Industry Recognition at the 2025 ADVAN Awards
The campaign’s impact has now been celebrated on a major industry stage. At the 12th edition of the Advertisers Association of Nigeria (ADVAN) Awards, Golden Terra Oil won Campaign of the Year (Silver), solidifying its position as a brand that excels in creativity, impact, and consumer engagement.
Golden Terra Oil’s Leadership Perspective
Probal Bhattacharya, Chief Marketing Officer, TGI Group, expressed his excitement about the recognition:
“We are incredibly honored to receive this recognition from ADVAN. The Pour Pure Love campaign is about celebrating the love, warmth, and care that goes into every meal. This award is both a validation of our efforts and a motivation to continue creating meaningful connections with our consumers.”
Similarly, Deepanjan Roy, Executive Director, TGI Group, highlighted the brand’s mission beyond just selling cooking oil:
“Golden Terra Oil has always been about more than just cooking; it’s about nourishing families and strengthening emotional bonds. The Pour Pure Love campaign embodies this philosophy, and receiving this recognition at the ADVAN Awards is a proud moment for us.”
Golden Terra Oil has set a new standard for brand storytelling and consumer engagement. The Pour Pure Love campaign’s success reinforces the brand’s dedication to making a positive impact on Nigerian families, and the company remains committed to finding new ways to engage, educate, and inspire consumers.