This announcement comes on the heels of TECNO's successful sponsorship of the 2023 tournament, where it served as the exclusive smartphone sponsor. The new agreement solidifies TECNO's role as the Official Global Partner and Official Smartphone and Exclusive Partner in the Smartphone category, allowing the company to amplify its brand promise and significantly boost its visibility. The partnership also grants TECNO additional media and social media activation rights, enabling deeper engagement with young audiences, fostering a shared love for football, and nurturing a collective spirit of daring and progress.
A Shared Vision for Africa's Future
Benjamin Jiang, Vice President of Transsion Holdings, expressed enthusiasm about the renewed collaboration. "This renewed partnership is a testament to the deep trust and shared success we’ve built with CAF," he stated. "In our previous collaboration, we witnessed how football ignited passion and inspired dreams, and how AI-powered smart technologies became powerful tools to connect and empower millions across Africa. That’s why this partnership goes beyond the game—it stands as a symbol of ambition and a platform where young people can shine, united by an unstoppable spirit of progress. It reflects our shared vision of harnessing AI-driven innovation to shape a brighter future for Africa. This renewed collaboration marks a significant milestone in TECNO’s journey forward."
Beyond the thrilling matches, TECNO will continue its impactful Dream on the Field Renovation Campaign in cooperation with CAF, an initiative first launched in 2024. This philanthropic endeavor aims to further empower African football through technology and promote youth engagement by enhancing access to quality playing fields in underserved communities. This aligns perfectly with TECNO’s enduring "Stop at Nothing" ethos, demonstrating a commitment to tangible community development.
Véron Mosengo-Omba, CAF General Secretary, lauded TECNO's sustained involvement. "TECNO’s longstanding support for football in Africa has had a meaningful impact on the development of the sport," he noted. "As the highest-profile football tournament on the continent, the Africa Cup of Nations symbolizes passion and the achievement of life-long dreams, resonating with young people’s hope for the future and spirit of exploration. Deepening this partnership will help to ensure that AFCON 2025 and 2027 reach new heights of excitement to delight football fans."
This extended partnership is a strategic milestone for TECNO, designed to further strengthen its emotional connection with younger generations. By empowering them to achieve more possibilities, TECNO continues to build on its strong position as a leading brand across the African continent, recognized for its cutting-edge imaging technology, superior product performance, and compelling design aesthetics.