A Digital Destination Beyond Streaming
The EbonyLife Group, known for pioneering African storytelling across film, television, and media, is preparing to unveil EbonyLife ON Plus — a multi-faceted digital platform poised to redefine what it means to stream African content. But this is more than entertainment. EbonyLife ON Plus blends purpose-driven content with lifestyle, culture, and personal growth, building a vibrant, global community rooted in African identity.
Designed with Nigerians at its heart and open to audiences across the continent, the diaspora, and beyond, EbonyLife ON Plus positions itself as a unique digital destination celebrating African excellence.
From Vision to Reality: Mo Abudu’s Expansive New Chapter
At the helm of this ambitious initiative is Mo Abudu, Founder and CEO of the EbonyLife Group. With over two decades of experience shaping narratives through film, television, hospitality, and education, Abudu sees storytelling as more than just media—it’s a way of life.
“Storytelling isn’t only about what we watch; it’s about how we live,” says Abudu. “With EbonyLife ON Plus, we are creating a destination that empowers, entertains, and elevates lives across the globe.”
A Membership Model with Meaning
Unlike traditional streaming services, EbonyLife ON Plus is not based on a subscription model, but on membership—a community-driven ecosystem focused on shared values, empowerment, and access. This shift moves the platform away from mere transactions, towards deeper connection and purpose.
Members will gain access to an impressive array of content and experiences, including:
- EbonyLife Media Originals – A showcase of award-winning films, series, and docu-series.
- Nollywood Gold – A curated selection of Nigerian cinematic classics.
- Sony Pictures Titles – Bringing global blockbusters to African audiences.
- Local Language Channels – Dedicated programming in Yoruba, Igbo, and Hausa.
- Nigerian TV Stations – Including TVC, NTA, and Channels TV.
- MTV Shuga Archive – Available under a youth-focused content category.
Beyond Entertainment: The EbonyLife ON Plus Membership Experience
What truly sets EbonyLife ON Plus apart is its lifestyle and empowerment offering—a holistic experience that integrates streaming with tools for personal development and cultural pride.
Key highlights include:
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The EL ON Collection: Members can shop curated African fashion, contemporary art, and Afro-inspired home décor—all celebrating identity and heritage.
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Growth & Learning: Monthly masterclasses with Mo Abudu will explore topics like productivity, leadership, and purpose. Digital books and podcasts such as Moments with Mo, What Do Women Really Think, and The Mo & Ted Podcast offer fresh insights and rich conversations.
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Tech & Innovation Tools: Members will have access to the ELEV8 App, powered by AI. It features a Skill Scanner, Start-Up Toolkit, AI Coaching, Personal Reality Channel, and even virtual styling support.
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Creative Platforms: With ON THE RISE, emerging filmmakers and producers are given a stage to showcase their work. The Legend Series hosts expert discussions on finance, tech, and digital innovation.
Real-World Connection & Cultural Celebration
EbonyLife ON Plus bridges digital and real-life experiences through exclusive perks and cultural events:
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Giveaways & Experiences: From fine dining and weekend retreats to cinema tickets and fashion treats, members enjoy a wide range of curated rewards.
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EbonyLife Live Experiences: Monthly cultural events bring together music, food, fashion, and community across global cities—ensuring members stay connected wherever they are.
Coming Soon: Access at Your Fingertips
EbonyLife ON Plus will be downloadable via the App Store and Google Play, ensuring the platform is accessible across iOS and Android devices. With a focus on affordability and value, it promises to be inclusive and wide-reaching.
Though the official launch date has yet to be announced, the release is imminent. EbonyLife ON Plus isn’t just another digital platform—it’s a bold new way to experience, express, and elevate African culture.
Stay tuned. A new era is just around the corner.