The Collection: Where Function Meets Luxury
The "Modern Heritage" collection is a masterful blend of two distinct cultures: the elegant sartorial tradition of Italy and the practical, performance-driven innovation of Canada. Each piece is designed to be versatile and comfortable, effortlessly transitioning from work to travel to leisure. Co-founder and CEO Ash Modha explains, "The vision for this collection was to create clothing that feels timeless, yet completely attuned to the demands of modern life... It’s about dressing with quiet confidence—no excess, no compromise—just enduring style and purpose."
The collection’s inspiration is evident in its materials and design. It pairs structured blazers and trousers made from responsibly sourced wool and cashmere from Italy's heritage mills with weather-resistant outerwear built for Canada’s demanding climate. Key categories include:
- Tailoring: Half-canvassed jackets and refined trousers made from luxurious fabrics.
- Outerwear: Sleek, architectural coats with technical finishes and removable linings.
- Knitwear: Italian-made polos and fine-gauge sweaters in merino and cashmere blends.
- Travel Wear: Hybrid garments that offer built-in comfort and functionality.
- Layering Pieces: Breathable, wrinkle-resistant shirts and commuter-ready jackets.
The brand's commitment to both luxury and function is also seen in its technical innovations. Garments feature hidden zip pockets, stretch waistbands, water-resistant treatments, and two-way zippers, all designed to enhance utility without sacrificing a clean, understated aesthetic.
A Commitment to Responsibility
Modern Ambition's parent company, Mondetta Clothing Inc., is a Certified B Corporation, adhering to high standards of social and environmental performance. As a Net Zero Contributor Certified company, it actively offsets its carbon footprint through verified programs. This commitment to sustainability ensures that each piece not only looks and feels exceptional but also supports a better future for the planet.
A Homecoming in Winnipeg
The decision to open the first flagship store in Winnipeg holds special significance for the brand. "Opening our first store in Winnipeg is meaningful," says Modha. "It brings the brand full circle, to the landscape and culture that shaped its functional mindset." The retail space will serve as a physical representation of the brand’s ethos: thoughtful, refined, and quietly bold.
The full "Modern Heritage" collection is now available online at www.modernambition.com and will be available in-store at the Winnipeg flagship starting October 7.