The investment will focus on developing new infrastructure, deepening collaboration with Bpost, Belgium’s national postal operator, and expanding cooperation with small and medium-sized enterprises across the country.
Amazon’s regional head for Belgium and the Netherlands, Eva Faict, told L’Echo that the company’s goal is to reinforce supply chains to enable same-day delivery for Belgian customers — a service standard already available in several of Amazon’s major European markets.
The e-commerce giant currently employs around 400 people in Belgium and has invested roughly €800 million in the country over the past decade, according to the report.
Amazon’s latest commitment signals a push to consolidate its position in Europe amid rising competition from regional and global rivals. It also aligns with broader efforts by the company to localize distribution networks and shorten delivery times through strategic logistics investments.
Spokespeople for Amazon did not immediately respond to requests for comment.