Under the theme “Rhythms of the Continent: The Afrobeats Film Movement,” AFRIFF 2025 will explore the intersection of music, film, and culture—celebrating the vibrant synergy that continues to shape Africa’s global creative identity. The festival’s programming will include film screenings, masterclasses, and workshops, as well as the debut of the AFRIFF Film and Content Market (AFCM), Nigeria’s first dedicated marketplace for film and content.
The Herbert Wigwe Trailblazer Award, named in honour of the late visionary banker and philanthropist Herbert Wigwe, seeks to recognise filmmakers, producers, and creative entrepreneurs who exemplify leadership, innovation, and excellence. The award pays tribute to Wigwe’s enduring belief in the potential of African talent to compete on a global stage.
“The Herbert Wigwe Trailblazer Award is more than a tribute; it’s a movement,” said Chioma Ude, AFRIFF’s founder and executive director. “Herbert believed deeply in the power of African talent to compete globally. Through this award, we’re recognising creative leaders who are breaking barriers, redefining African storytelling, and inspiring new generations to dream bigger.”
The Trailblazer Award will be presented during the prestigious AFRIFF Globe Awards ceremony, which concludes the week-long festival. Honourees will be selected based on their innovation, influence, and contribution to Africa’s evolving creative industries—particularly those pioneering new approaches in co-production, content innovation, and cross-industry collaboration.
Among those to be honoured this year are Nigeria’s Vice President Kashim Shettima, Governor Peter Mbah of Enugu State, David Oyelowo, and Hakeem Muri-Okunola, in recognition of their support for and impact on Africa’s cultural and creative landscape.
AFRIFF 2025 will feature over 100 films from across Africa and the diaspora, providing a platform for diverse voices and stories that reflect the richness of the continent’s cinematic expression. Beyond entertainment, the festival continues to advance its mission of building a sustainable ecosystem for African filmmakers by fostering investment, collaboration, and global visibility.
“The Trailblazer Awards reflect the resilience, vision, and excellence that Herbert Wigwe stood for,” Ude added. “It’s a reminder that Africa’s creative industries are not just telling stories—they’re building legacies.”
With its blend of artistry, commerce, and cultural celebration, AFRIFF 2025 promises to be a landmark edition—honouring the trailblazers driving Africa’s creative renaissance and ensuring that Herbert Wigwe’s legacy of empowerment endures through every story told on screen.