Olufemi Adeyemi 

CWAY Expands Beverage Lineup With New Cappuccino Milk Drink Targeted at Nigeria’s On-the-Go Consumers.

CWAY Foods and Beverages has introduced a new addition to Nigeria’s ready-to-drink segment with the launch of its Cappuccino Milk Drink, a coffee-flavoured beverage created in response to shifting consumer tastes and the rising demand for convenient, innovative drink options. The unveiling in Ikeja, Lagos, marks another step in the company’s strategy to broaden its portfolio with products that combine accessibility, quality, and everyday appeal.

At the launch event, Arun Bhintade, General Manager of CWAY Food & Beverages Nigeria Company Limited, highlighted the company’s enthusiasm for the product and its commitment to consumer-driven innovation. He described the drink as rich in coffee flavour, high in milk value, and aligned with CWAY’s mission to enrich lives across Nigeria and beyond. Bhintade also noted that Lagos and the Southwest remain key markets, expressing confidence that the new offering will quickly gain traction among consumers.

A significant feature of the rollout is a three-tier pricing and incentive framework targeted at trade partners. Dele Akinloye, Deputy General Manager, Sales, explained that the structure—covering basic, target, and special incentive levels—is designed to foster stronger collaboration and enhance profitability across the distribution chain. He described the approach as a market-shaping initiative expected to deliver both commercial value and partner satisfaction.

L-R: Yinka Taiwo, AGM Operations; Bibek Bagchi, Group Sales Director; Arun Bhintade, General Manager; Akinloye Dele, DGM Sales and Sumedh Pawar, DGM Admin & Compliance, all of CWAY, during Cappuccino Milk Drink launched held in Lagos over the weekend



Reinforcing the company’s consumer-first philosophy, Akinloye emphasized that CWAY’s product development process is guided by consumer feedback, supported by advanced production technology that enables the company to meet demand at scale. Affordability and availability, he noted, remain central to the brand’s proposition.

Brand Manager Ayobami Awowoyin positioned the Cappuccino Milk Drink as a refreshing blend created for Nigeria’s dynamic, fast-paced lifestyle. She stressed its appeal to consumers seeking premium taste, convenience, and versatility—ideal when served chilled and suited for moments of relaxation or social connection. Awowoyin also pointed to the drink’s nutritional value, noting that its milk content offers a filling and nourishing option for a wide range of consumers.

With this launch, CWAY aims to strengthen its presence in the competitive beverage market while tapping into the growing enthusiasm for coffee-inspired drinks adapted to local preferences.