Conceived as more than a traditional music concert, Music City Central Fest is designed to deliver a fully immersive, multi-sensory experience inspired by the pulse of Lagos nightlife. The festival will showcase a diverse soundscape, drawing from Afrobeats, Amapiano, Hip-Hop, Highlife, Afro-Tech, and cutting-edge electronic music, reflecting both local influence and global trends.
Festival-goers can expect carefully curated, genre-driven stages that create distinct atmospheres across the venue. Beyond music, the event will feature culinary showcases highlighting contemporary food culture, alongside innovative art and cultural installations that explore modern African expression through design, technology, and storytelling.
With an anticipated attendance of over 8,000 people across two days, Music City Central positions itself as a culture-defining platform that brings together music lovers, creatives, and trendsetters. By blending sound, style, and shared experience, Springbox Africa aims to establish the festival as a landmark destination for celebrating Africa’s evolving creative identity at the close of the year.
WATCH THE ANNOUNCEMENT VIDEO HERE
“Music City Central is where Africa’s creativity, rhythm, and innovation collide,” said Victoria Adewunmi (CEO Springbox Africa). “With Lagos being the hub of the African music & entertainment industry, we wanted to bring something different to the concert experience. We created this platform to bring a unique feel to music festivals, giving fans a real live musical experience where they get to be fully immersed in the music across the multiple genres that keep Lagos moving.”
FESTIVAL PROGRAMMING:
DAY 1 — THE EXCLUSIVE PRELUDE (DAY TIME)
A Curated Opening Night for VIPs, HNIs & “IJGB” Tastemakers
A refined cultural immersion designed for connection, discovery, and elevated entertainment.
Key features include:
- Immersive Luxury Lounges: Invitation-only brand activations featuring premium spirits, fashion, automotive experiences, and lifestyle showcases.
- The Music Masterclass With Peer Music: High-level conversations, 2-hour panel, and Q&A sessions with leading artists, producers, executives, and industry innovators.
- The Music Market (Premium Edition): A boutique marketplace spotlighting contemporary Nigerian fashion, visual arts, and gourmet culinary offerings.
The Cavemen Special
As night falls, we will have an intimate live session anchored by Highlife duo The Cavemen.
Programming highlights include:
- Acoustic & Neo-Soul Sessions: An intimate live performance from acclaimed Nigerian Highlife duo The Cavemen backed up by a choir special.
- Afro-Tech Dome (Night): High-octane DJ sets from Shmurda delivering a spectacular set to engage our high level guests.
- Elevated Viewing & Dance Zones: Dedicated areas for collective energy, movement, and elevated crowd engagement.
- Afro-Tech Dome (Day): DJ sets across multiple genres, experimental sonic labs, and Amapiano-electronic fusion sessions.
- Genre Districts: Multiple zones and districts for guests to explore their music tastes based on popular music genres. Each district will be fitted with its own music museum so people get to fully understand and learn about the history of these genres. Afrobeats Zone, Amapiano Club, Hip-Hop Streets & RnB Boulevard.
- Highlife & Palm Wine Pavilion: A warm, nostalgic space spotlighting traditional and modern Highlife music.
- The Collaboratorium: Live jam sessions, creative mashups, and spontaneous artist collaborations.
- Cultural Showcases: Spoken word, indigenous dance, live art, and cultural performances.
- Music Market (Expanded): A bustling marketplace of fashion, vinyl, local cuisine, collectible art, and design pieces.
Programming highlights include:
- Global Headliner: Bringing international artist J Hus to Nigeria for a one-of-a-kind performance of his classic cultural hits.
- Headliner & Superstar Performances: Electrifying sets with a blend of artists across the 4 genres of focus with amazing artists like Adekunle Gold, Made Kuti, Fave, Fola supported by premium staging, visuals, and motion graphics.
- Afro-Tech Dome (Night): High-octane DJ sets from Amapiano icons and electronic music innovators.
- Elevated Viewing & Dance Zones: Dedicated areas for collective energy, movement, and elevated crowd engagement.
- Access to Africa’s most influential youth demographic
- High-impact diaspora engagement
- Multi-sensory brand experiences
- Scalable sponsorship opportunities
- Cultural relevance grounded in authentic storytelling
