TECNO AI Pop-Up Stores: Where Technology Meets Culture
Strategically located near Mohammed V Stadium in Casablanca and Prince Moulay Abdellah Stadium in Rabat, the TECNO AI pop-up stores are designed as immersive, consumer-centric environments. Open throughout the AFCON tournament, these spaces allow visitors to explore TECNO AI features firsthand, blending technology, culture, and entertainment in ways that feel accessible and interactive.
Guests entering the pop-ups are greeted with guided experiences and complimentary gifts, along with interactive challenges that encourage participation and social sharing. The AI Experience Area showcases real-world applications of TECNO AI across photography, content creation, and daily productivity, letting consumers directly test how the technology can enhance their everyday lives.
Cultural elements are woven into the experience as well. A fashion-inspired clothing swap featuring jerseys of the 24 national teams allows fans to show support while engaging creatively. The Champions Road installation invites visitors to interact with team matchups, take photos, and share predictions on social media.
The Product Experience Area gives attendees hands-on access to TECNO’s latest smartphones and connected devices, with a customization station to personalize phones with tournament-themed designs. Photo areas, branded backdrops, and a CSR Culture Wall highlight TECNO’s ongoing community initiatives, including youth development and grassroots football programs across Africa.
Fan Zones: Community, Football, and Free Interaction
In addition to the pop-ups, TECNO has established open-access fan zones at Anfa Park in Casablanca and OLM Souissi in Rabat. Freely accessible without registration or purchase, these zones emphasize community engagement and shared experiences. Visitors can explore product demonstrations, participate in skill-based football challenges like juggling and heading, and enjoy free photo-taking and printing services.
Interactive activities, giveaways tied to simple social media actions, and playful competitions encourage participation without pressure, creating spaces where technology, football, and urban culture intersect organically.
A Sustained Presence Throughout AFCON
By maintaining a simultaneous presence in Casablanca and Rabat and offering programming across key match days—including performances on December 21 and upcoming events on January 18—TECNO ensures its engagement extends beyond the opening ceremony. The brand’s strategy transforms its pop-ups and fan zones into ongoing touchpoints, embedding TECNO AI, football, and cultural experiences into daily public life during AFCON 2025.
Through this initiative, TECNO positions itself not just as a smartphone brand but as an active participant in the tournament experience—where fans can play, explore, and connect with technology in meaningful, memorable ways.