The Consumer Value Awards has gained prominence as a credible, consumer-driven recognition platform. Its model relies entirely on public nominations and votes, without jury interference, making it a trusted barometer of genuine consumer sentiment. Earlier in the year, when nominations opened to Nigerians nationwide, Terra Seasoning Cube quickly emerged as a favourite—an early signal of the brand’s presence in kitchens across regions and demographics.
Voting remained open for more than two months, during which Terra maintained a strong lead. Its 76% vote share not only outpaced competing brands but also underscored the depth of trust it has built among consumers. The award highlights what matters most in the seasoning category: real products used daily by real consumers delivering real satisfaction.
Central to Terra’s success is its keen understanding of Nigeria’s vibrant and culturally diverse food landscape. Nigerian cuisine is bold, expressive, and rooted in heritage, and Terra has crafted variants that reflect this richness. Its Jollof, Beef, and Chicken cubes offer flexibility and familiar flavour profiles that resonate with households nationwide.
Probal Bhattacharya, Chief Marketing Officer of TGI Group, described the recognition as deeply meaningful. “This recognition is one we truly value. Our consumers have expressed satisfaction with our products over the years, but this award is particularly special because it comes directly from their votes. We are grateful to the organisers for creating this transparent platform where consumers can spotlight the brands they value. At Terra, we have always kept consumer interest at the core of everything we do, and we are not relenting,” he said.
Terra’s appeal extends beyond the flavour it brings to meals. Campaigns such as Unwrap Joy, Unleash Taste and the outreach efforts of the Terra Unwrap Joy Squad have strengthened the brand’s community presence, deepening emotional connections with consumers outside the kitchen.
This year’s award serves as a validation of those efforts. It reflects the brand’s authenticity, consistency, and commitment to delivering not just taste but also moments of joy in everyday cooking.
Made from carefully selected ingredients and designed for the preferences of Nigerian consumers, Terra Seasoning Cube delivers flavour, aroma, and the familiar signature taste that has made it a staple in homes nationwide. Available in Beef, Chicken, and Jollof variants and in multiple pack sizes, the brand continues to cement its position as a trusted companion in Nigerian cooking.